Leisure Group Europe, which owns Health City and Basic-Fit, has the second largest number of members at 780,000


US brand Anytime fi tness has recognised Europe’s potential Market growth and development is


strongly driven by the booming low- cost operators – such as Basic-Fit, Fit for Free and Pure Gym – which are expanding their concept of affordable fi tness both nationally and in other countries. The most successful player in the discount segment continues to be Germany-based operator McFit, which leads the overall membership ranking:


1.2 million people exercise in its close- on 200 clubs, paying just €19.90 a month for membership. Having opened its fi rst clubs in Italy and Poland in early 2014, the company is expected to resume its growth, which had slowed due to its preparations for international expansion. In second place in terms of members


is Leisure Group Europe, with its two brands: HealthCity and Basic-Fit. Thanks


July 2014 © Cybertrek 2014


Madonna’s Hard Candy already has several European locations


particularly to the rapid expansion of Basic-Fit, the company reached 780,000 members by the end of 2013. Virgin Active, part of Richard


Branson’s Virgin Group, ranks third with 598,000 members. Health & Fitness Nordic – the result of a merger combining the club brands SATS, Elixia, Fresh Fitness and Metropolis – comes in fourth, while Fitness First rounds out the top fi ve by members. If the announced merger between


Pure Gym and The Gym Group in the UK is approved by the competition authorities, the combined company will be a top fi ve candidate in the next year. In the meantime, 2013’s largest change


in rank by membership numbers was for British budget operator Pure Gym, which climbed up nine positions to rank


ninth overall, with 300,000 members. German operator clever fi t was able to improve by seven positions – the second largest shift – fi nishing 14th with its 252,000 members. With 242,000 female members,


Curves is the largest special interest operator and ranks 15th in the total membership ranking.


Revenue generators When it comes to revenues, other companies lead the way. Virgin Active is Europe’s market leader (see Figure 1, p64). It operates clubs in the UK, Italy, Spain and Portugal and generates revenues of €532m. In second place is David Lloyd Leisure (€398m), with Leisure Group Europe close behind (€388m). McFit comes in fourth.


Read Health Club Management online at healthclubmanagement.co.uk/digital 65


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