Supplying manpower for community garden projects is one of GoodGym’s popular missions
regular visitor. Runners commit to a minimum of one weekly run.
From one to many As GoodGym began to develop, Gormley began exploring how the group’s energy could be harnessed to undertake more tangible projects in the community. In a blog post, he asked: ‘How can we expand this idea to give the good activity some kind of physical aspect? Could a group of people run somewhere and fix something, then run home again? Perhaps we could paint a wall, clear some rubble or help someone move into a new home?’ This idea quickly developed and now
• 14 GoodGymmers ran to a community garden in Bristol, south-west England,
groups of runners meet with a specific mission. Recent GoodGym community missions have included:
• 28 GoodGymmers ran between 4km and 8km to help two food-growing
• 12 GoodGymmers ran 4.5 km to a local hospital in north London and
projects in Camden, north London.
• 19 GoodGymmers ran to the Julian Trust Homeless Shelter in Bristol, where
helped to move 3,000kg of soil for a new vegetable garden.
they all helped to sort through donated clothes and blankets. This June, a Facebook post grabbed
my attention: “We’ve been asked to help a kid from Richard House Hospice. He’s coming home soon and it would be
July 2014 © Cybertrek 2014 and undertook 40 minutes of gardening. GoodGymmers helping out on a food-growing project in Camden, London
really great to get his garden cleared. He lives in east London, so if you’re running the half-marathon, this could be a great reason to get in your final long run…”
So what can your business do? Ask yourself: ‘How could we harness our tribe of customers and develop a purposeful programme of activities, where all that physical energy is captured and put back into the community?’ Go on, pick up the phone to your local school, care home or district nurse. See if you can find an
answer to this question: ‘How can we get fit while doing some good?’ Don’t just be a gym, be a good gym. ●
IN A NUTSHELL Initiative by: GoodGym –
www.goodgym.org Location: UK Status: Ongoing Impact: National Gymtopia keywords: Environment, Health & Wellbeing
Read Health Club Management online at
healthclubmanagement.co.uk/digital 57
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