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The spa industry is working to develop its credibility and show provable outcomes for its treat- ments. If this continues, we expect spa to become valid partners for the medical sector, with facilities being developed alongside hospitals. The launch of the website spaevidence.com in 2011 – which gives search access to existing research on spa modalities from four medical websites – helped accelerate this process.
A number of treatments which are traditionally delivered in spas are as effective or more effective than the allopathic alternative and with pressure on government health budgets, the economics of this will drive decision-makers in the medical sector to seek out col- laborations with spas. Other factors will come into play too: private patients will demand spa treatments in hospitals for their life-enhancing and medical value and research into the placebo effect will show that spa treatments are some of the most powerful deliver- ers of these benefi ts.
Spas will be built within hospitals as the effi cacy of treatments is proven