Esdevium Games
Jumbo Games’ SoccerSuckers, revealed for the first time at Toy Fair, feature a mini premiership footballer from five leading teams. SoccerSuckers are rubberised football player characters that feature a unique, patented suction cup on the reverse, so they will stick to almost any gloss surfaces. They are available from August 2013. There will also be a range of games and puzzles on the stand, and guests can look forward to seeing brand new products that have been added to the Jumbo Games portfolio this year. Products will be on release for the Peppa Pig and Fireman Sam licences, the Puzzle Mates Portapuzzle range and new Falcon 3-in-1 Christmas Collection.
Worlds Apart will be showcasing its new master toy licence range of Horrible Histories boys’ collectables and interactive Battling toys, the first range of toys based on the children’s history-book series. Worlds Apart’s newest additions to its Tatty
Teddy and My Blue Nose Friends range sees a host of new characters, a selection of new accessory sets, and the Wise the Owl’s School House playset added to the range.
The company will be also be showcasing the
new Hero by Go Glow. A three-in-one motion- activated room guard, voice changer and torch, the product will be launching in the newly- acquired Turtles and Monsters licences. The new Disney character Dress & Play range, aimed at girls aged four years plus, combines a traditional pop up storybook with dress-up play. Also on show is the new range of Disney Jr licensed pre-school games for Doc McStuffins, Jake and The Never Land Pirates, Sofia and Mickey Mouse Clubhouse.
Alyss will be offering a special show discount which will give Toymaster members a 5% discount on orders placed at the show, and delivered by end June 2013, as well as a competition opportunity to win a Plasmacar worth £49.99 at retail, and a box of luxury chocolates. Alyss will be showcasing new ranges which include magnetic construction systems SuperMaxi and Kliky from Plastwood World of Safe Toys, as well as PlasmaCar and Plui, a new extension to the award-winning Bilibo range.
Bandai is celebrating the 20th anniversary of Power Rangers with a special show deal for the new Megaforce range. Power Rangers Megaforce launches this Summer; members ordering figures, vehicles and role-play toys will benefit from a free mini figures offer and receive free card packs and a poster to display in-store. There will be a working demonstration of the
new Ben 10 Omni-Link Omnitrix, the key new role- play item in the Omniverse range for Autumn. A supporting show deal sees members being offered free Alien Collection Figures when placing orders for a Ben 10 Omniverse package. Bandai will be running a competition to win a
Power Rangers and Ben 10 character costume visit later in the year for two stores. Core Harumika items and Badge It! will be included in a special Arts & Crafts show deal, with Harumika demonstration kits available on request.
Bigjigs Toys will be showcasing the new Baby Bigjigs Plush range, suitable for newborns up. Bella comes in a variety of forms, including a plush doll which rattles, an activity ball, activity cube, squeaker, comforter and more. The Bella
Jumbo Games
Spiral Cot Rattle features pastel colours, which also comes with a clear rattle, teether and a strong hanging clip. Bruno and Bella both come in a wooden baby
gym. The gym is brightly detailed and features three soft characters which attach to the gym. There is a teether attached to Bruno’s head, plus a star that crackles and a squeaky version of Bruno. Bruno is also available in an activity ball, activity cube, squeaker and more. The new wooden rocking horses are softly upholstered in corduroy and floral prints. With two handles, the rocking horses are suitable for children aged one year and above.
Licences in Esdevium Games’ new range of Disney games include Jake and the Never Land Pirates, Disney Princess, Doc McStuffins and Minnie Mouse. The games will receive TV advertising and PR, with special offers on at the show. Esdevium will run a “Buy 5 Get 1 Free”
promotion on new kids’ action game, Go Fetch, exclusively for Toymaster members at the show. Esdevium’s family games include the card game
Dobble. Since Toy Fair, retailers have signed up for the Dobble Challenge, an initiative that challenges independent retailers to sell as many of the games as they can by demonstrating it to customers. If the store can sell over 100 before the next Toy Fair, they earn £1 back on each unit and are also entered into a draw to win a brand new tablet. The £1 rebate gives the game a margin of almost 50%.
Bigjigs Toys 92 Toyworld
Alyss
Bandai
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