FRESH THIS MONTH: Each month Fresh sets out to fi nd latest products that will


have toy retailers reaching for the phone. In May we have new releases from: Wow Stuff, Ark DIY Products, Brandmania, Character Options, Spin Master and Stage4Stars.


Wow Packs - the world’s fi rst animated backpacks 0870 054 6000 | www.wowstuff.com W


ow Packs will be launching this year, backed by a heavyweight, multi-channel marketing campaign. These remote controlled backpacks come to life at the press of a button, and are great for entertaining the kids in the car, at playdates and


sleepovers. Easy to operate, simply select a button from the control pad in the shoulder strap to wake up the Wow Pack and operate the eyes, nose and the eye lashes. Kids can make the packs pull funny faces and activate sounds for added fun, and the built-in proximity sensor can activate the pack automatically.


Wow Packs are available in two characters at launch, Cutezee the Kitten and Snot the Zombie, both available in two different colour ways. Snot the Zombie


Spins his big wide eyes, blows raspberries and drips his snotty nose. Cutezee the Kitten has large bright eyes and lashes that open, close and look left and right at the press of a button. With plenty of room for pens, colouring books and kids favourite soft toys, Wow Packs are setting their sights on energising the back pack market. Wow Packs are available from Wow! Stuff.


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