The Team...
John Baulch Publisher
john@toyworldmag.co.uk 01442 840 304 07932 651 207
Tom Roberts Editor
tom@toyworldmag.co.uk 01442 840 305 07711 502 685
Kayleigh Conway Editorial Assistant
kayleigh@toyworldmag.co.uk 01442 840 306
Mark Austin Advertisement Manager
Mark@toyworldmag.co.uk 01442 840 307
Graeme Thomas Production Manager
graeme@toyworldmag.co.uk 07792 889 919
This month’s contributors Richa Dikshit, David Ripley, Richard Gottlieb,
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Dan Salem, Ali Mafi , Mark Buschhaus, Stephen Barnes and The NPD Group.
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Anita Baulch Circulation Manager
anita@toyworldmag.co.uk 01923 711 439
CONTENTS May 2013 volume 2 issue 8
58 DIe-cast/radio control
Features
15 Under the spotlight Toy World takes an in-depth look at the blogger phenomena. Kayleigh Conway reports.
20 NPD monthly column The NPD Group’s Rory Partis takes a look at the impact of
2012’s weather on the Outdoor Toys category.
21 Face-to-face Toy World caught up with Character Options’ marketing director
Jerry Healy about what’s in store for the company’s new four legged friend, Teksta.
22 Retailer interview Toy World spoke to Cara Dennison about what is involved in
buying toys for Morrisons. Tom Roberts reports.
26 Kurio forges ahead Toy World brings you an exclusive look at the brand new Kurio
models; which will shortly be coming to market. John Baulch reports.
31 Girls collectables/dolls Toy World takes a look at girls category. Tom Roberts reports.
51 Have you considered…wall stickers
and posters? In the second of Toy World’s “Have You Considered…?” series, Kayleigh Conway takes a look at what wall stickers and posters can offer retailers.
55 World view Richa Dikshit, of YouTube channel Toy Tasting, presents a look
at the Indian toy market.
58 Die-cast/radio control The two categories are diversifying in their offerings as lower
price points come to the fore. Tom Roberts reports.
68 Travel toys Nowadays retailers have more opportunities to promote ‘travel’
products throughout the year. Kayleigh Conway reports.
75 Toymaster preview Toy World caught up with Toymaster’s Ian Edmunds to fi nd out
how preparations for the show are going. Tom Roberts reports.
76 Touching base – Toymaster special Toy World speaks to the suppliers to fi nd out what products
and show offers will be available at this year’s event.
Regulars 05 From the publisher 06 News 08 From the editor 13 Industry Moves 14 Marketing World 17 Licensing World 23 Talking Shop 25 Indie viewpoint 27 Fresh 56 Viewpoint 94 Allegedly
27 Fresh
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