Traveltoys
The All in 1 Car Toy, from Halilit, is a multi- functional infant car toy and mirror that allows parents to see the baby playing.
used by almost every family on long journeys. We know that for a toy store the travel aisle isn’t usually the most eye-catching area, which is why we created our Rainbow Range.” David agrees: “A strong visual display of fun,
Skoot, from Worlds Apart, is a multi-functional ride-on featuring 13l of storage capacity. Built for everyday use, Skoot provides outdoor fun, encourages active play, and is ideal for travelling.
colourful, functional products in high traffi c fl ow areas or with holiday-related products will realise both pre-determined and impulse sales to families looking to keep holiday tensions to a minimum.” Vance added: “Within every toy store there are
products such as ride-on bags, travel games or portable character beds that can turn a journey or stay away into an adventure for a child, keeping
Tomy’s Hello Kitty Travel Drawing Bag guarantees no mess while drawing on the go. Simply fi ll up the Aquadoodle pen with water and create doodles.
them occupied and making parents’ lives easier. Why not take the initiative and merchandise a range of travel-related products together for an aisle end or mid-fi xture feature?” Why not, indeed. And with so many multi- functional products available, once a school holiday is over products can be redistributed amongst the shelves for uninterrupted year-round sales. As David points out: “Travel-related products now offer a sales opportunity for 52 weeks of the year, and retailers that fl ex their space and ranges in line with consumer demand will see signifi cant growth in this category.”
here to save the day on long journeys
To this Neck Pillow
From this Soft Toy
and back again, in minutes
www.funky-airheads.co.uk www.cozy-time.co.uk
72 Toyworld
TM
brought to you by TM
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