world marketing
Character Options has announced a four-month partnership with Kick! Magazine for its Character Building Sports Stars Football collection.
The campaign launched
with full page features and a covermount of the Sports Stars micro-fi gures across the magazine’s 63,500 print run. Further features and activities will continue over the next three monthly issues, all of which will drive fans online and communicate the last weeks of the Golden Boot campaign, where fans can win training equipment and coaching sessions. Mark Hunt, brand manager, said: “As a leading kids’ football magazine, Kick! has the perfect target audience and by placing our fi gures as gifts on the Easter issue we have the opportunity of increasing our collector base. Coupled with the ongoing activity in the magazine throughout Spring and Summer we will also maintain the high level of awareness for the brand ahead of the launch of Series 2.” The Character Building Sports Stars Series 2 will launch in September with the
current Premiership title holders, Manchester City joining the line plus a total of 60 new micro-fi gures to collect depicted in the 2013/2014 team kits.
Where’s Woolly campaign launches
The toy trade’s number 1 resource for marketing news and opinion
Character partners with Kick! magazine
Deadstone Valley advertising campaign begins
H Grossman’s latest advertising campaign starts this week and runs throughout April and May. Featuring the award- winning My First Scooter for the pre- school market and Deadstone Valley for 7-12 year olds, the new ads will run on Milkshake, ITVB, CITVB, Turner, SkyKids, Disney XD and CITV. In addition My First Scooter will feature in a wide selection of mass
market print and online promotions including That’s Life Summer Special, Real People Magazine, Prima and
www.dadzclub.com.
After bringing forward the launch of the Woolly and Tig master toy range to the end of May, Golden Bear Toys has received requests from parents wanting to know when they can expect to see the Woolly plush toys. Such is the demand that the fi rm is to start a viral campaign called Where’s Woolly, that will keep consumers informed of where he will appear fi rst. From mid-April through to launch date, Facebook and Twitter pages will give daily updates, with Where’s Woolly activities. Retailers will be provided with Where’s Woolly artwork for their own sites. In-store posters will also be available announcing the arrival of the spider. Two weeks before launch,
www.ukmums. tv will provide homepage sponsorship and its own social media push, together with bloggers who will also be reviewing samples of the fi rst toys. Kate O’Leary, marketing director, said: “Everyone is eager to fi nd out more about the launch
of our Woolly and Tig toy collection and we intend in a fun and engaging way to ensure that everyone is fully informed of where Woolly can be found once in store.”
37% of parents said their kids asked for the toy after seeing the movie in cinemas*
YOUR BIG SCREEN SHOP WINDOW
For more information on the power of cinema advertising contact
steve.chambers@
dcm.co.uk or
toby.holland@dcm.co.uk *Source: FAME 2013
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