Die Cast/radio control Mattel 01628 500 000 | Revell GmbH
www.mattel.com Mattel is unveiling a portfolio of new products from Hot Wheels, Matchbox, Disney Planes and Disney Cars, supported by high- impact consumer marketing campaigns. The Hot Wheels
01442 890 285 |
www.revell.eu Revell Control has a broad RC air, land and sea range coupled with easy-to-handle technology, for ages 10 years and above. They are rugged, drive up to 30 km/h, and are for indoor and outdoor use. The professional, feature-packed 2.4GHz Revellutions RC cars are designed for 8-12-year-olds. Revellutions launches new 1:14 scale models this Summer: two new buggies, the Zulu Warrior and American Spirit; plus two new monster trucks, Camaro Ranger and Metal Blaster. Depending on conditions, the desktop charger enables 45 minutes of play. Almost any obstacle can be overcome and the cars have a stable chassis and shock absorbers. The electronics are dust and splash proof. Changing the tyres is quick and easy, and tyre sets can be personalised with different rim colours. With the 1:14 cars, the RC controller has a wireless USB device, so a Revellutions multi-
player 3D racing game can be played online. The game lets the driver choose between different race tracks and diffi culty levels. A heavyweight marketing campaign will support the UK launch of Revellutions. TV
advertising around the peak season will be targeted at the core demographic, with over 700 TVRs. A Revellutions POS display will also be available. The different colour XS-series Micro Helicopters feature LED searchlights and a gyro for stable fl ying; the aluminium chassis and glow-in-the-dark cabin of the ready-to-fl y helicopter Glowee is eye-catching; the special feature of the Lateralis helicopter is its magnetic swash plate, enabling the heli to be controlled via four channels for steering and lateral fl ight; the beginner‘s Cager IR helicopter is protected by a ball-shaped mesh cage; and the Airboat GatorSkater is a ready-to-run replica of the Swamp Boat used in the Florida Everglades. The Quadrocopter Multiquad is capable of looping and includes several add-ons, plus a fl ight simulator which allows you to practise fl ying manoeuvres on a computer.
brand campaign includes strong content and a new website, encouraging boys to take part in the ‘Take the Challenge’ campaign, where they can race, jump, perform stunts or build like Team Hot Wheels in order to win prizes. Other activity includes a retail tour to drive brand engagement over the Summer. A new RC range from Hot Wheels includes the Stunt Chargers
Cars and Motorcycles Assortment; fast, chargeable, high-speed cars and bikes that rebound against walls and keep on going. The Monster Jam Die-cast Assortment features die-cast chassis and bodies, and oversized tyres with chrome-look rims. Hot Wheels continues its Basic Die-cast Cars range with 72 cars to collect. Matchbox celebrates its 60th Anniversary this year, supported with an extensive brand campaign and toy range. The 60th Anniversary collection features 24 collectable Classic Die-cast Vehicles; each comes with a matchbox-sized box to draw on the brand’s heritage. The range features classics including a Double Decker Bus, Vintage Tractor, Austin FX4 London Taxi and a 64 Austin Mini Cooper. Matchbox continues its Die-cast Assortment with 110 cars to collect. Coming to screens in August is Disney Planes. Die-cast ranges include the Character Single Assortment with 15 characters to collect, with rolling wheels and spinning propellers. Disney Cars also continues its Character Cars Die-Cast single packs.
Flying Toys
01702 295 110 | www.fl
yingtoys.com New introductions from Silverlit include the Space Nova three- channel indoor fl ying saucer, that incorporates a collision avoidance system, and the tiny 2.4GHz four function Space Comet quadrocopter that performs fl ips on command. Further innovations from Silverlit feature the ‘Motion Intelligent’
Hover and Archer indoor helicopters, combining an auto hovering facility with gesture control, with the M.I. Archer additionally capable of fi ring up to eight lightweight plastic missiles simultaneously. Flying Toys will stock the Porsche 911 Carrera and Mercedes-Benz SLS AMG supercars from April, following the success of the Silverlit iConnect Blue-Tech helicopter and Bluetooth Ferrari Enzo. Many of the regular Silverlit ‘Power in Air’ ready-to-fl y radio
controlled aeroplanes will be offered in new colour schemes for 2013, and compliment the latest ‘iConnect’ and ‘Power in Speed’ products launched by Flying Toys at the 2013 Spring Fair. Flying Toys is also distributing the latest specifi cation Parrot
AR.Drone 2.0 quadricopter, which was demonstrated at the recent Gadget Show Live. The Parrot AR Drone 2.0 is capable of recording high resolution real time video, as it is streamed back to the operating device.
62 Toyworld
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