girlscollectables Peterkin UK
01162 543 645 |
www.peterkin.co.uk The rebranded Dollsworld range hit retail shelves in Q4 2012, providing a lift in sales for the brand. Peterkin is planning to enhance the range with a number of new dolls and accessories for 2013. One of the key new dolls
Famosa
07919 541 116 |
www.famosa.es/en Famosa UK is launching its range of Nenuco nurturing dolls, accessories and playsets in July. The dolls and sets come packed with original features and accessories. The broad range of price points and play patterns within the collection are aimed at girls from two years plus. The Nenuco Sleep with Me set comes with a newborn-styled soft- bodied doll. Nenuco comes with her own cradle which attaches to either side of a child’s bed or can free stand. There is a star nightlight which plays a lullaby.
Also being launched is the Nenuco Hairdressing Set. The Nenuco doll is styled to refl ect an older toddler with long hair, ideal for easy brushing and styling. The set comes complete with hair braider for either the child, her friend or her doll, hair extensions and other accessories. Both the Nenuco Sleep with Me and Hairdressing Set will be TV
advertised with over 1,500 TVRs planned from July leading up to Christmas, along with a heavyweight integrated marketing campaign to support the brand launch in July.
Mattel
is Little Treasure; a 15” baby with beanie bum which comes complete with a deluxe romper suit and accessories. Little Treasure is available in three different outfi ts, which are supplied as separate sku’s. Another key new introduction is Newborn Baby, a newly- tooled 14” anatomically correct baby, supplied with a nappy, sleeping bag and feeding accessories. Sophie is a new 12” soft-bodied baby doll in a romper suit and is available as part of a fourteen-piece gift set. My Little Friend is a new 9” bean-fi lled doll available in animal outfi ts, and a
further new addition is Ruby, a 12” soft-bodied doll with sleeping eyes. Both Ruby and My Little Friend are supplied loose in CDUs. Today’s Girls are older dolls with more contemporary outfi ts and two new additions offer either a designer set with pink furry hats, boots and jacket or the Rain Set, complete with wellies and an umbrella. The other new introductions are Poppet, a pocket money mini soft- bodied doll on a blister hanging card, and two new bathable dolls supplied with baths include Bathtime Ellie and Bathtime Ducky. The new dolls are accompanied by some new outfi ts and accessories. Two new
assortments of outfi ts have been introduced which include deluxe romper suits and deluxe dresses which are all supplied with matching hats and are available in both 16 and 18” assortments. In addition, there are two new accessory sets, the seven-piece Baby Care Set and a new eight-piece Feeding Set, as well as a new Sleeping Bag. The strollers and buggies have undergone a makeover and will have new patterned fabric for 2013.
01628 500 000 |
www.mattel.com 2013 will see Barbie launch innovative and engaging new products, supported by integrated marketing programmes and continuing the brand communication of ‘Wow See what happens when you play with Barbie’. Barbie’s digital impact continues with a new series of Barbie Life in the Dreamhouse launching in September, and a new product range introducing an assortment of Barbie’s friends and lifestyle accessories from the series. The series brings Barbie’s story to life offering girls an all-access pass to Barbie’s world and reinforcing brand engagement. Barbie will release two new animation feature fi lms this
Autumn; Mariposa and the Fairy Princess, and then later in the year Barbie & Her Sisters in a Pony Tale. A strong range of exciting products brings the magic of the movies to life, plus an extensive marketing programme, including the continuation of the successful Vue cinema partnership. For older girls, Barbie’s Autumn 2013 range will
refl ect popular fashion trends, and Barbie will debut the innovative Barbie Digital Dress and Barbie Digital Makeover Mirror. Full of great technological features, they allow girls to customise and create cool new looks. Expanding on pet play, Barbie introduces Puppy Fun
Park to the range and builds on her storytelling with Barbie Fairy-tale. For her older audience Barbie partners with
38 Toyworld
some exciting fi gures for Barbie Collector. High-end fashion designers, hot entertainment titles and distinguished celebrities are all recognised and celebrated in Barbie’s legendary collection. Monster High continues to build on its successes this
Autumn. Due for release later this year is entertainment title 13 Wishes, supported by a Doll Assortment. Monster High 13 Wishes marks the third direct-to-DVD CG animated, feature- length fi lm to be released by Mattel’s Monster High brand in an anticipated partnership with Universal Pictures. Polly Pocket’s Wall Party expands in the Autumn with great new additions to the collection including Mall on the Wall. New destinations in Polly’s Wall Party world also include cookie bar, boutique, salon, candy shop and pet shop. Each comes complete with a Polly Pocket or one of her friends, accessory play pieces, zipline, wall mounts, storage and safe- for-walls Command Strips. The Disney range continues to build on popular existing
titles; Autumn 2013 sees Ariel return on DVD, complemented by a magical fashion doll collection. There will also be two new properties entering the market in 2013: Sofi a the First a new princess joining the fold, and a new winter theatrical release, Frozen.
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