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Cleveland Zoo releases its own iPhone app
Powered by inSitu Solutions, an ap- plication developed by Quebec-based Kanvasys, a new iPhone app is to be released by Cleveland Metroparks Zoo in Ohio, US. Designed to ease navigation, it
will improve the zoo experience by providing detailed GPS-enabled maps, allowing visitors to pinpoint their exact location and guide them around exhibits and animals. This will include a map for the zoo’s new US$25m (£15.5m, 17.2m) African Elephant Crossing exhibit.
Keeping a track on visitor spending
Open Frontiers has released its lat- est version of TimePOS, the EpoS till module of its web-based visitor man- agement system, Time Pursuit. The focus of this version is to sell
and track secondary spend and be- haviour against individual visitors and members. It can be used for guests booking online, phoning in advance or when on a site as a walk-up. Through a simple browser accessi-
ble dashboard, operators will be able to see real-time tracking of admis- sions, activities, services and retail for all sales channels. This links the
AM 3 2011 ©cybertrek 2011
two key performance indicators of visitor arrivals and spend per head. Further ‘experience points’ can be
added to include exit interviews and on-site activities, with Chelsea Foot- ball Club being a launch partner at its new Stamford Bridge museum.
fun-kit.net KEYWORD timepos The app also provides fun animal
facts, points of interest, information about special events and the loca- tion of amenities such as washrooms, concession stands and gift stores. Over the summer, the zoo will
make updates available, with plans to add – among other topics – cus- tomised tours, horticulture garden information, videos and zoo history. An Android version could be avail- able by the end of the year.
fun-kit.net KEYWORD kanvasys
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