ANALYSIS
THE PERFORMANCE ROLLERCOASTER
AFTER THE SUCCESS OF 2009, HOW DID THEME PARK AND WATERPARK ATTENDANCES FARE IN 2010? DAVE CAMP ANALYSES THE RESULTS OF THE 2010 TEA / AECOM THEME INDEX
W
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15
16* 16* 18 19 20 21 22 23 24 25
ith 2009 being such a strong year for theme parks, it was always going to be a challenge keeping the performance up in
2010 – and so it proved for many opera- tors. The ongoing global recession, some challenging weather periods, and generally modest investment by operators combined
to produce mixed results in the 2010 TEA/ AECOM Theme Index. This is the eighth year that we’ve pre-
pared the report and every year we obtain new and updated information to help us provide as accurate a picture as possi- ble of the theme and waterpark industry. While we recognise that admissions are
TABLE 1: TOP 25 AMUSEMENT PARKS/THEME PARKS WORLDWIDE (2010) Rank
Park and Location
Magic Kingdom At Walt Disney World, Lake Buena Vista, Florida Disneyland, Anaheim, California Tokyo Disneyland, Tokyo, Japan Tokyo Disney Sea, Tokyo, Japan
Epcot At Walt Disney World, Lake Buena Vista, Florida Disneyland Park At Disneyland Paris, Marne-La-Vallee, France
Disney’s Animal Kingdom At Walt Disney World, Lake Buena Vista, Florida Disney’s Hollywood Studios At Walt Disney World, Lake Buena Vista, Florida Universal Studios Japan, Osaka, Japan Everland, Gyeonggi-Do, South Korea
Disney’s California Adventure, Anaheim, California Islands Of Adventure At Universal Orlando, Florida Universal Studios At Universal Orlando, Florida Lotte World, Seoul, South Korea
Hong Kong Disneyland, Hong Kong Sar Seaworld Florida, Orlando, Florida Ocean Park, Hong Kong Sar
Universal Studios Hollywood, Universal City, California
Walt Disney Studios Park At Disneyland Paris, Marne-La-Vallee, France Nagashima Spa Land, Kuwana, Japan Europa Park, Rust, Germany
Busch Gardens Tampa Bay, Tampa, Florida
Yokohama Hakkeijima Sea Paradise, Yokohama, Japan De EfteliNg, Kaatsheuvel, Netherlands Seaworld California, San Diego, California
only one element in the success of an attraction, they do represent a measure of relative popularity and the report has become an important reference point.
2010 Attendance 16,972,000 15,980,000 14,452,000 12,663,000 10,825,000 10,500,000 9,686,000 9,603,000 8,160,000 6,884,000 6,278,000 5,949,000 5,925,000 5,551,000 5,200,000 5,100,000 5,100,000 5,040,000 4,500,000 4,465,000 4,250,000 4,200,000 4,023,000 4,000,000 3,800,000
% Change -1.5% 0.5% 5.9% 5.5% -1.5% -2.6% 1.0% -1.0% 2.0%
11.6% 3.0%
30.2% 6.1%
22.4% 13.0% -12.1% 6.3%
26.0% -2.6% -5.0% 0.0% 2.4% -6.0% 0.0% -9.5%
Note: ‘*’ indicates a tie. Attendance fi gures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources. Per cent changes for 2010 for certain parks are based on adjusted/updated fi gures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08 or previous reports. Source: TEA and AECOM
26 Read Attractions Management online
attractionsmanagement.com/digital
Movie Park in Germany is among Parques Reunidos’ portfolio, which makes it the fourth largest operator
AM 3 2011 ©cybertrek 2011
THE GLOBAL PICTURE The performance rollercoaster led to last year’s big risers on the global top 25 parks list – North American parks – lose some visits, while the Asian parks, which strug- gled in 2009, surged upwards in 2010. Table 1 shows numbers for the leading
global parks and their changes compared to 2009. As with previous years, Disney parks dominate the list, occupying the top eight positions and with three other parks in the table. Admissions to these 11 Disney parks equate to 62 per cent of the total vis- its to the top 25 parks. The biggest improvement occurred at Islands of Adventure where admissions grew from 4.6 million in 2009 to 5.9 mil- lion in 2010 thanks to the opening of the Wizarding World of Harry Potter within the
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86