SHOW PREVIEW
INDUSTRY EV AROUND THE W
Y EVENTS OU D THE WORLD
DATES: 20 – 22 SEPTEMBER
TIMES: TUESDAY 20 SEPT 10:00 – 17.00;
VENUE: BIRMINGHAM NEC, UK REGISTER: FOR FREE ENTRY VISIT
WWW.LIW.CO.UK
WEDNESDAY 21 SEPT 10:00 – 17:00; THURSDAY 22 SEPT 10:00 – 16:00
LEISURE INDUSTRY WEEK
Attractions professionals are invited to explore ‘where innovation meets inspiration’ at this year’s Leisure Industry Week
buyers and decision makers from the UK visitor attractions industry. With a theme of ‘where innovation meets
P
inspiration’, exhibitors include suppliers of rides, turnstiles, theming and special effects, high ropes courses, play equip- ment and wave machines. The show celebrated its 22nd year in
2010 and attracted more than 9,500 visi- tors and 300 exhibiting companies.
THE ZONES
The Play Innovation Zone, which launched last year, is back to showcase suppliers of varying sizes, who will profi le their new products and latest innovations to visitors. The Magical Fairy Land is a purpose-
built fantastical live play feature that can be tailor-made to suit a variety of attraction venues. It will also offer the opportunity to take advantage of marketer Russell Play’s wealth of industry knowledge. The new Theme Factory aims to help
attractions develop compelling and excit- ing experiences for their operations. Guests are also welcome to the Outdoor Demo Area and Attractions Industry Party.
EDUCATION VILLAGE
The 150 hours of seminar content in the Education Village include talks from rep- resentatives from Cartoon Network, Vision XS and DP Associates.
52 Turner Media Innovations and Cartoon
Network will give two seminars focus- ing on the infl uence children have on the activities and attractions families choose. Another discussion will look at the growing success and popularity of licensed attrac- tions, drawing on their experience from the Ben 10 Rollercoaster and Cartoon Network street at Drayton Manor. In addition, the National Farm Attractions Network (NFAN)
Read Attractions Management online
attractionsmanagement.com/digital
will present a rural and countryside attrac- tions seminar programme. While the organisers have made
every effort to cater for the entire spec- trum of attractions professionals, Play & Attractions is just one of the seven sec- tors within LIW. Visitors are encouraged to explore the entire show to discover for themselves the varied crossover opportuni- ties which exist between the sectors. ●
AM 3 2011 ©cybertrek 2011 Visitors to LIW can network and discover and try out new products in a fun environment
lay & Attractions at Leisure Industry Week (LIW) in the UK is designed to bring together senior
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