SHOW PREVIEW
INDUSTRY EV AROUND THE W
EURO ATTRACTIONS SHOW
London, UK is this year’s venue for Europe’s largest conference and trade show for the attractions industry. Some of the exhibitors reveal what they’ll be showcasing at the event
T
he Olympia Exhibition Centre in West London, UK is host to the Euro Attractions Show (EAS) 2011, the
largest European conference and trade show for the industry, in September. The seminar programme will include
topics such as safety, social media and human resources and will feature promi- nent theme park professionals who will discuss the latest development and trends in the industry. For the second time, EAS will host the Theme Park Legends semi- nar. John Collins (Pleasure Park, Madame Tussauds), Colin Dawson (BALPPA, Thorpe Park) and Olivier de Bosredon (Grevin et Cie) will tell their stories, recount their suc- cesses and discuss both the present state and future of the attractions industry. EAS offers operators the opportunity to get inspiration for new attractions and
THE EXHIBITORS GATEWAY
Visitors will be able to see the latest module in Gateway Ticketing’s Galaxy Product Suite, Galaxy Loyalty. Gateway’s Loyalty module is designed to capture the
on-site spend of membership or season pass holders. The data from these transactions is used to improve marketing ROI and increase in-park spending per caps. For non-members who sign up, the Loyalty module
provides a great tool to capture demographic infor- mation to help operators convert them into members. Customer’s are incentivised to sign up for the program via discounts or free product offers that are awarded for points earned through spending at the park. Working with Gateway’s Galaxy Revenue Generation
software suite, IBM Cognos BI tool or JCA BI tool, the Galaxy software can be used at all revenue collection points. Spending habits are tracked at individual level through the Loyalty card and this data is aggregated into a business intelligence tool’s data warehouse for detailed analytics. Just two months after implement-
ing the Galaxy Loyalty module, Cinncinatti Zoo, US reported a 25 per cent higher spending by Loyalty members.
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Parques Reunidos’ Bobbejaanland uses the ClarityLive solution (right)
CLARITY
Clarity will be featuring its ClarityLive for Entertainment technology – a suite of point of sale (PoS) based software solutions for improving the perform- ance of a wide range of attraction venues by focusing on guest engagement. By seeking to improve the guest experience, Clarity’s solutions improve
the effi ciency at the front gate or ticket booth, the secondary spend and the engagement and spend post-visit. Solutions can include generic and bespoke, modular management software applicable to all entertainment related sectors to enhance the guest experience and drive daily business performance. This is backed up by Clarity’s support services. At the PoS, ClarityLive provides fully integrated solutions for ticketing,
reserved and general admission, advance booking, third party sales, internet and mobile sales. The ClarityLive multi-channel capability enables the use of kiosks, mobile devices, stored value, ticketless schemes and the internet. Developed on Microsoft .NET and other mobile-aware platforms, Clarity’s
web-based and mobile products aim to offer fl exibility for managers and staff within multi-site and multi-channel businesses. The software is used by Merlin Entertainments, Six Flags, Universal Studios Florida, cinema operator Gaumont Pathé and Parques Reunidos.
Read Attractions Management online
attractionsmanagement.com/digital AM 3 2011 ©cybertrek 2011 ABOUT EAS
Venue The Olympia Exhibition Centre in London, UK Dates 27 – 29 September 2011 Register
www.eas-expo.org
products, ranging from F&B and retail to roller coasters and rides. More than 8,000 visitors are expected with 300 companies exhibiting, up from 265 last year. Mats Wedin, chair of the IAAPA Europe
Advisory Committee says: “Going to London for EAS is a natural progression for IAAPA and the Euro Attractions Show. With our strong relationship with BALPPA (The British Association of Leisure Parks, Piers & Attractions) and the large number of attractions in the United Kingdom, it’s one of the best places to take EAS.”
Jakob Wahl, programme manager for
IAAPA Europe adds: “We’ve had very good feedback that the British industry is happy that we’re hosting EAS in London. This is also clear from the number of stand bookings. The decision was made by our Manufacturers and Suppliers Sub- Committee and the Advisory Committee, so there has been strong support from everyone involved within IAAPA Europe to bring the show to London. This can be seen as being representative for all our 850 members in Europe.”
Y EVENTS OU D THE WORLD
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