system allows the displays to be regularly and cost-effectively updated. It includes plinths, showcases, graphic displays, walls, monitor and interactive housings, frames, barriers and lighting – all the elements required to create displays around the vehi- cles and the varied objects. In terms of the designs of the displays,
we were looking at a curved, fl oating layer that echoes the curve and edge line of the Zaha building. It’s like an extrusion that fl ows. We use it both horizontally and curving up vertically, while waveforms and ribbon structures use the same fl uid, ziz- zag that the building has.
WHAT ARE THE KEY ATTRACTS? We designed and then worked very closely with Zaha Hadid Architects to deliver the key attracts. These are a series of major impact features that are built into, fi xed to
AM 3 2011 ©cybertrek 2011
or suspended from the building structure. We have a number of dynamic displays using the ship model collections, including a moving conveyor set into the fi rst fl oor wall, which displays 36 ship models with triggered audiovisual, plus a 7m (23ft)-high projection of one of the colossal ships launching on the River Clyde. Other key attracts include a 16m (52ft)- wide, suspended, circular velodrome displaying more than 30 push-bikes. It’s a continuous circulating strip (a Möbius strip) suspended in the main volume of the building. It’s very dramatic and has already become one of the icons of the museum. There’s also a recreation of a 1900 street
– a feature of the previous museum, which was extremely popular. Here we’ve been able to create a much bigger and more accessible street where visitors can go into all the shops. These include a boot makers,
(Clockwise from top far left) the museum’s 30m train; a suspended, circular velodrome displaying 30 push-bikes; the Zaha Hadid-designed building, which captures the fl uidity of the River Clyde; all the shops in the 1900s street can be visited
a pawnbrokers, a furniture makers, a pho- tographers, a pub, a subway platform and an Italian café. Objects displayed within the shop settings put the collections into context. The cobbled street features horse drawn hearses, trams and vehicles. The street is something that was much loved in Glasgow that’s now been much improved.
WHAT INTERACTIVES ARE THERE? Visitors can play Top Trumps with the motorbike collection featured on one wall. There’s also a large wall of cars displayed on fl oating platforms off the Zaha steel
Read Attractions Management online
attractionsmanagement.com/digital 71
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