ANALYSIS
attendance from local visitors. However, to keep these people coming back, ongoing investment in new rides and attractions is needed. With the recession still with us, most operators didn’t spend heavily for the 2010 season. This lack of investment fur- ther impacted the 2010 attendance fi gures. While the chart may appear to make
depressing reading, the total attendance to the top 20 European parks in 2010 is the same as it was in 2008, so the parks effec- tively returned to their stable operating positions in 2010.
NORTH AMERICA North America had a particularly mixed 2010. The big winner was Universal, in par- ticular Islands of Adventure where Harry Potter’s magic led to a 30 per cent admis- sion rise through six months of trading. Universal Studios Florida also benefi ted from a Potter echo, while in California the reopening of much of the back lot tour after the 2008 fi re, plus the new King Kong 360 3D attraction helped Universal Studios Hollywood to a 26 per cent increase. By contrast, the SeaWorld parks strug-
gled with the SeaWorlds in Orlando, San Diego and Busch Gardens all seeing attendance declines. At the top, the Disney parks pretty much held steady.
ASIA Korea and Hong Kong spearheaded Asia’s growth in 2010 although China’s parks, and most of Japan’s, also recorded increases. Everland and Lotte World added a combined 1.7 million visits to the two parks while the two Hong Kong parks added 900,000 visits last year. The opening of OCT East in Shenzhen
saw it enter the top 10 with an impressive 3.5 million visits without cannibalisation
TABLE 3: TOP 20 AMUSEMENT PARKS/THEME PARKS NORTH AMERICA (2010) Rank
Park and Location
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18
19* 19*
Magic Kingdom At Walt Disney World, Lake Buena Vista, Florida Disneyland, Anaheim, California
Epcot At Walt Disney World, Lake Buena Vista, Florida
Disney’s Animal Kingdom At Walt Disney World, Lake Buena Vista, Florida Disney’s Hollywood Studios At Walt Disney World, Lake Buena Vista, Florida Disney’s California Adventure, Anaheim, California Islands Of Adventure At Universal Orlando, Florida Universal Studios At Universal Orlando, Florida Seaworld Florida, Orlando, Florida
Universal Studios Hollywood, Universal City, California Busch Gardens Tampa Bay, Tampa, Florida Seaworld California, San Diego, California Knott’s Berry Farm, Buena Park, California Canada’s Wonderland, Maple, Ontario Kings Island, Kings Island, Ohio CedaR Point, Sandusky, Ohio
Hershey Park, Hershey, Pennsylvania
Busch Gardens Europe, Williamsburg, Virginia Six Flags Great Adventure, Jackson, New Jersey Six Flags Great America, Gurnee, Illinois
2010 Attendance 16,972,000 15,980,000 10,825,000 9,686,000 9,603,000 6,278,000 5,949,000 5,925,000 5,100,000 5,040,000 4,200,000 3,800,000 3,600,000 3,380,000 3,112,000 3,051,000 2,891,000 2,800,000 2,700,000 2,700,000
% Change -1.5% 0.5% -1.5% 1.0% -1.0% 3.0%
30.2% 6.1%
-12.1% 26.0% 2.4% -9.5% 8.0% 7.0% 3.7% 3.7% 3.0% -3.4% 2.5%
10.2%
Note: ‘*’ indicates a tie. Attendance fi gures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources. Per cent changes for 2010 for certain parks are based on adjusted/updated fi g- ures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08 or previous reports. Source: TEA and AECOM
of the other parks in Shenzhen. Universal Singapore was only open for part of 2010, but was close to making the top parks list. The emergence of China is the domi-
nant feature of the region. Five years ago, there were only two Chinese parks on the list. New entries since 2006 have been OCT East, Happy Valley Beijing and Chimelong Paradise, as well as Hong Kong Disneyland.
With more parks planned there, includ- ing Disney and Universal parks, we expect the dynamics of the region to change fur- ther over the next few years.
LATIN AMERICA The Latin American parks are more mod- estly sized than those in other parts of the world, but for the most part they continued
TABLE 4: TOP 15 AMUSEMENT PARKS/THEME PARKS ASIA-PACIFIC (2010) Rank
Park and Location
1 2 3 4 5 6 7 8 9
Universal Studios Hollywood had a 26 per cent increase thanks to its new King Kong 360 3D attraction
28
10 11 12 13 14 15
Tokyo Disneyland, Tokyo, Japan Tokyo Disney Sea, Tokyo, Japan
Universal Studios Japan, Osaka, Japan Everland, Gyeonggi-Do, South Korea Lotte World, Seoul, South Korea
Hong Kong Disneyland, Hong Kong Sar Ocean Park, Hong Kong Sar
Nagashima Spa Land, Kuwana, Japan
Yokohama Hakkeijima Sea Paradise, Yokohama, Japan Oct East, Shenzhen, China
Happy Valley, Shenzhen, China Happy Valley, Beijing, China
Window Of The World, Shenzhen, China Dunia Fantasi, Jakarta, Indonesia
Chimelong Paradise, Guangzhou, China
2010 Attendance 14,452,000 12,663,000 8,160,000 6,884,000 5,551,000 5,200,000 5,100,000 4,465,000 4,023,000 3,530,000 3,050,000 2,734,000 2,651,000 2,400,000 2,400,000
% Change 5.9% 5.5% 2.0%
11.6% 22.4% 13.0% 6.3% -5.0% -6.0% 21.4% 8.9%
17.8% 12.8% -4.0% 0.0%
Note: ‘*’ indicates a tie. Attendance fi gures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources. Per cent changes for 2010 for certain parks are based on adjusted/updated fi g- ures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08 or previous reports. Source: TEA and AECOM
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