Balppa News
To be or not to be, that is the question
HannaH carmicHael
it’s appropriate in these difficult times when all expenditure is under continuous scrutiny. Decisions on where to reduce costs are
F
always a thorny issue when it comes to internal debate, exercising the minds of managers who will need to justify their decisions to themselves and others. One of those decisions will be whether
or not to continue, or decide to join, as members of a trade association. Frequently allocated as a marketing cost, the decision falls within the ‘what is the return’ category – and quite rightly so. Obviously there are variations in the
support services available from trade asso- ciations and all too frequently the decision rests on subjective analysis. In reality, the decision needs to include close examina- tion of your input into your relationship with your association. BALPPA members have just returned
from their summer conference in Cornwall. A strong gathering from across the UK, and some European colleagues, spent valuable time together discussing the various issues facing our sector. Tere’s no doubt that the somewhat hackneyed term ‘networking’ featured strongly in the benefit of attending and while that’s a very important benefit, it’s by no means the only benefit. BALPPA is the eyes and ears of the pri-
vately-operated attractions sector. We continuously monitor proposed legisla- tion, examine developments in health and safety, provide support with CRB compli- ance, represent the interests of members on key committees and boards and offer indi- vidual support via our highly experienced management committee. But, perhaps the most overlooked con-
sideration in the decision process is how you make the most of your membership. It requires more than the use of a well estab- lished association logo – the more effort you put into making BALPPA work for you, the greater the benefit. To be or not to be, that’s an important question and worthy of careful thought.
Hannah Carmichael, membership services manager, BALPPA
8
orgive the out of context Shakespeare quote, but
Brighton’s historic pier to be sold pete hayman
GVA Humberts Leisure has confirmed that Noble Group, the owner of Brighton’s Pier, UK, has put the attraction up for sale for the first time in more than 25 years. Noble Group has owned
the Grade II*-listed struc- ture since 1984 and has helped transform its commer- cial fortunes, with 18 themed attractions and rides, two amusement arcades, retail and entertainment outlets currently on offer at the pier. Noble Group development
Brighton Pier’s commercial fortunes have been transformed since 1984
director David Biesterfield said: “Brighton Pier has re-established itself as one of the UK’s lead- ing attractions in one of the country’s most popular and forward looking city resorts. “More than eight million visitors come to
Brighton annually and its status, as London by the Sea, the resurgence of British tourism
and the forthcoming Olympics represent an exciting opportunity for further increasing the number of visitors to the pier.” Te disposal of Brighton Pier will include
the sale of the entire issued share capital of the Brighton Marine Palace and Pier Company, established by Act of Parliament in 1888.
Jeremy Reed named new CEO of BALPPA tom walker
Te British Association of Leisure Parks, Piers and Attractions (BALPPA) has named Jeremy Reed as its new chief executive. Reed, who is currently the visitor opera- tions director for English Heritage’s North of
England region, will take up his new role at the beginning of September. In his current role, he has been responsible
for the overall management of the 121 prop- erties in the English Heritage portfolio in Yorkshire, the North East and North West.
Drayton Manor Hotel opens to guests pete hayman
Drayton Manor Hotel – a new 150-bedroom hotel at Drayton Manor Teme Park in Staffordshire, UK – has opened its doors to guests. Te hotel boasts 11 Tomas
and Friends-themed family rooms, which include décor inspired by the character and specially-designed Thomas the Tank Engine bunk beds. Two restaurants will also be
on offer at the Drayton Manor Hotel, including the Parklands Restaurant and the Parklands Brassiere, along with two bars and a themed playroom. A senior management team has been
Martin Wright (top centre) heads the hotel’s senior management team
appointed to run the hotel, which includes Martin Wright as general manager. Wright said: “Te Drayton Manor Hotel is a major
Read Attractions Management online
attractionsmanagement.com/digital
multi-million pound investment for the Drayton Manor Teme Park. “Te hotel will also be a venue for corporate
events and private functions, which will com- plement Drayton Manor’s existing facilities.”
AM 3 2011 ©cybertrek 2011
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