The attendance increase of 30 per cent is a remarkable achievement, made even more incredible by the fact that the new area only opened in June 2010
Admissions to Islands of Adventure grew to 5.9 million thanks to The Wizarding World of Harry Potter
TABLE 5: TOP 10 THEME PARK CHAINS WORLDWIDE (2010) Rank
Park and Location
to grow in 2010. Six Flags Mexico retained its top spot although Hopi Hari’s dramatic increase in admissions, as a result of new rides and economic growth in Brazil, saw it rise to a close second spot.
WATERPARKS The waterpark market has seen signifi cant changes in recent years with the emer- gence of new parks in Asia and the Middle East. Disney still sets the standard and Orlando remains the world capital, with four of the top seven waterparks being there, but Asian parks are pushing hard. Strong growth was seen at Everland,
Sunway Lagoon and Atlantis Jakarta, but it wasn’t just Asian parks that had a great 2010. In the US, Water Country and Noah’s Ark also posted impressive increases. The importance of waterparks to tourist
markets can be seen from the presence in the list of parks such as Wet ‘n Wild Water World in the Gold Coast along with Aquaventure and Wild Wadi in Dubai.
AM 3 2011 ©cybertrek 2011
1 2 3 4 5 6 7 9 8
10 Walt Disney Attractions Merlin Entertainments Group
Universal Studios Recreation Group Parques Reunidos Six Flags Inc.
Cedar Fair Entertainment Company Busch Entertainment Oct Parks China
Herschend Family Entertainment Compagnie Des Alpes
2010 Attendance (million) 120.6 41.0 26.3 25.8 24.3 22.8 22.4 17.0 9.6 9.0
Note: Attendance fi gures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources. Source: TEA and AECOM
GLOBAL ATTENDANCE TRENDS – TOP THEME PARKS AND WATERPARKS (2005–2010)
20,000,000 40,000,000 60,000,000 80,000,000 100,000,000 120,000,000 140,000,000
0 Top 20 North
American parks 2005
Top 20
European parks 2006
Top 10 Asian parks 2007 2008 Top 10 Latin
American parks 2009
Top 20 global waterparks
2010 Read Attractions Management online
attractionsmanagement.com/digital 29
ATTENDANCE
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