ATTRACTIONS MANAGEMENT
IN THIS ISSUE
Age of the dinosaur, p36
WWA preview, p54
Interview with Six Flag’s CEO, Jim Reid-Anderson, p22 ISSUE 3 2011
5 Editor’s letter 8 BALPPA news 10 Zoo news 12 Theme park news 14 Waterpark news 16 Museum news 18 Science centre news 20 Gallery news 21 Heritage news
22 Profi le: Jim Reid-Anderson
After declaring bankruptcy in 2009, theme park operator Six Flags had a $4m increase in revenue in the fi rst quarter of 2011. The chair, president and CEO describes how he achieved this
6
Mogao Caves Tourist Center, p32
26 Analysis: The performance rollercoaster
How did theme park and waterpark attendances fare in 2010? We look at the results of the TEA/AECOM Theme Index
32 Project preview: Cave paintings
Technology is taking people into the Mogao Caves in China virtually
36 New opening: A roaring trade
Visitors are taken back in time at the NHM’s Age of the Dinosaur exhibition
40 Show review: Ecsite
We learn why freedom was the theme of the annual science centre conference
Read Attractions Management online
attractionsmanagement.com/digital
44 Show preview: EAS
A selection of the products that compa- nies will be exhibiting at the European Attraction Show in September
52 Show preview: Leisure Industry Week
A look at what’s on offer at the show where innovation meets inspiration
54 Show review: World Waterpark Association
Some of the suppliers describe what they’ll be showcasing at WWA this year
56 3D/4D/5D: Different dimensions
We fi nd out about some of the more unu- sual criteria in the latest 3D projects
AM 3 2011 ©cybertrek 2011
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