DESIGN PROJECT PROFILE RIVERSIDE


TRAVEL GUIDE


A 1900s street and a 30m train are among the attractions at Glasgow’s new Riverside Museum. Esther Dugdale, creative director at Event Communications, describes the design to Kathleen Whyman


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WHAT IS THE RIVERSIDE MUSEUM? The Riverside Museum opened in June and replaces the Glasgow Museum of Transport, in Scotland, UK, which closed last year. Housed in the new building by Zaha Hadid, Riverside isn’t a purist transport museum focusing on the tech- nical development of vehicles. Instead it explores and celebrates the social history relating to the transport collections and people’s experiences of travel. As well as showcasing the transport collections, the exhibitions offer a broad range of archives, costume and fi ne art objects. These are all displayed together to tell people’s stories.


Read Attractions Management online attractionsmanagement.com/digital The operator, Glasgow Life, is a large


organisation with a great deal of profes- sional content and collections staff.


WHAT WAS YOUR DESIGN? Event designed approximately 5,700sq m (61,354sq ft) of museum exhibitions for Riverside, covering more than 100 story displays and a broad range of ‘key attracts’. The story displays are presented using


a fl exible exhibition display system. The system can be confi gured to allow the collections and their interpretation to be presented in multiple, dynamic ways to draw out and tell those human stories. The


AM 3 2011 ©cybertrek 2011


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