New rides, such as Saw at Thorpe Park, have helped Merlin consolidate its position as the number two theme park operator
park. This attendance increase of 30 per cent is a remarkable achievement, made even more incredible by the fact that the new area only opened in June 2010. The magical infl uence extended to Universal Studios Florida, where a six per cent attendance growth was seen in 2010. Korea bounced back strongly in 2010
with the two big parks, Everland and Lotte World, both showing double digit admis- sions increases and a rise up the global rankings. In Hong Kong, Disneyland grew admissions signifi cantly on the back of its fi fth year celebrations to reach 5.2 million. Ocean Park also had a record year reach- ing 5.1 million visits in 2010.
EUROPE In Europe, after the bumper 2009 season, 2010 was a mixed affair with a few parks showing increases or holding their attend- ance, and a signifi cant number fi nding it tough to maintain their attractiveness. Poor early season weather in parts of
Europe and the football World Cup had an impact on visitation in 2010. Another fac- tor is that at European parks, and many of the regional global parks, admissions are driven primarily by local area residents. With 2009 being the year of the stayca- tion for many people, parks saw a surge in
AM 3 2011 ©cybertrek 2011
The performance rollercoaster led to last year’s big risers on the top 25 parks list lose some visits
TABLE 2: TOP 20 AMUSEMENT PARKS/THEME PARKS EUROPE (2010) Rank
Park and Location
1 2 3 4 5 6 7 8 9
10
11* 11* 13 14 15 16 17 18 19 20
Disneyland Park At Disneyland Paris, Marne-La-Vallee, France Walt Disney Studios Park At Disneyland Paris, Marne-La-Vallee, France Europa Park, Rust, Germany
De Efteling, Kaatsheuvel, Netherlands Tivoli Gardens, Copenhagen, Denmark Port Aventura, Salou, Spain Liseberg, Gothenburg, Sweden
Gardaland, Castelnuovo Del Garda, Italy Alton Towers, Staff ordshire, England Legoland Windsor, Windsor, England Thorpe Park, England Phantasialand, Germany Futuroscope, France Parc Asterix, France
Legoland Billund, Billund, Denmark Mirabilandia, Italy
Slagharen, Netherlands Flamingoland, England
Heide Park, Soltau, Germany Parque De Atracciones, Madrid, Spain
2010 Attendance 10,500,000 4,500,000 4,250,000 4,000,000 3,696,000 3,050,000 2,900,000 2,800,000 2,750,000 1,900,000 1,850,000 1,850,000 1,825,000 1,663,000 1,650,000 1,505,000 1,464,000 1,400,000 1,350,000 1,347,000
% Change -2.6% -2.6% 0.0% 0.0% -4.5% 1.7% -7.9% -3.4% 3.8% 0.0% 3.4% -5.1% 7.4% -8.6% 0.0% -7.3% -6.9% -1.3% -3.6%
-10.2%
Note: ‘*’ indicates a tie. Attendance fi gures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources. Per cent changes for 2010 for certain parks are based on adjusted/updated fi gures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08 or previous reports. Source: TEA and AECOM
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