ANALYSIS
GLOBAL ADMISSION TRENDS One of the most impressive features of a review of attendance trends from 2005- 2010 is how resilient the global industry has been to the recession. Apart from the European parks group, which fell back slightly in 2010 to 2007 levels, all other groups had record levels of attendance. Clearly, attendance is only part of the
picture – and we know that many parks are offering a wider range of discounts to attract visitors than they did pre-recession – but the fact remains that even during tough times, people still want to visit theme parks and waterparks.
OPERATORS The 2010 fi gures show that Disney remains way out in front of the rest in terms of total group attendance, and Merlin has consoli- dated its number two position. Competition for third spot is fi erce and Harry Potter has helped Universal Studios Attractions leap- frog Parques Reunidos into third position. Ongoing investment, consolidation and
growth among leading operators have seen all except Busch and Compagnie des Alpes increase admissions. Overall, the top 10 groups attracted 318.7 million guests in 2010, a three per cent increase on 2009.
WHAT DOES 2011 HOLD? We expect another challenging and mixed year. The Asian market has been impacted by the earthquake and tsunami in Japan. Tokyo Disneyland is 10 per cent below target for the year having been closed for more than a month following the tragedy, and other parks have suffered similarly. A cold start to the year across much of the
TABLE 6: TOP 20 WORLDWIDE WATER PARKS (2010) Rank
Park and Location
1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19 20
Typhoon Lagoon At Disney World, Orlando, Fl, Usa Blizzard Beach At Disney World, Orlando, Fl, Usa Chimelong Water Park, Guangzhou, China
Caribbean Bay At Everland Resort, Gyeonggi-Do, Korea Aquatica, Orlando, Fl, Usa
Ocean World, Gangwon-Do, Korea Wet ‘N Wild, Orlando, Fl, Usa
Wet ‘N Wild Water World, Gold Coast, Australia Aquaventure, Dubai
Sunway Lagoon, Kuala Lumpur, Malaysia Summerland, Tokyo, Japan
Schlitterbahn, New Braunfels, Tx, Usa
Atlantis Water Adventure (Taman Impian Jaya Ancol), Jakarta, Indonesia Water Country Usa, Williamsburg, Va, Usa Beach Park, Brazil
Ocean Park Water Adventure, Jakarta, Indonesia Wild Wadi, Dubai, U.A.E.
Noah’s Ark, Wisconsin Dells, Wi, Usa Adventure Island, TamPa, Fl, Usa
Deoksan Spa Castle, Chungcheong, Korea
2010 Attendance 2,038,000 1,872,000 1,800,000 1,736,000 1,500,000 1,375,500 1,223,000 1,175,000 1,040,000 1,000,000 925,000 882,000 850,000 784,000 739,000 700,000 690,000 637,000 626,000 583,000
% Change -1.0% -1.0% 0.0%
19.7% -6.3% 5.0% -1.0% 7.3% 6.1%
10.3% 0.5% -2.0% 18.1% 12.0% 8.2%
New Entry 2.2%
30.0% 4.3% 5.0%
Attendance fi gures are estimates, based on company information, annual reports, published information and from reliable TEA/ AECOM industry and tourism sources. Per cent changes for 2010 for certain parks are based on adjusted/updated fi gures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08 or previous reports. Source: TEA and AECOM
TABLE 7: TOP 10 AMUSEMENT PARKS/THEME PARKS MEXICO-LATIN AMERICA (2010) Rank
Park and Location
1 2 3 4 5 6 7 8 9
10
Six Flags Mexico, Mexico City, Mexico Hopi Hari, Sao Paulo, Brazil Playcenter, Sao Paulo, Brazil
La Feria De Chapultepec, Mexico City, Mexico Fantasialandia, Santiago, Chile
Parque De La Costa, Tigre, Argentina Beto Carrero World, Santa Catarina, Brazil Parque Mundo Aventura, Bogota, Colombia El Salitre Magico, Bogota, Colombia Plaza De Sesamo, Monterrey, Mexico
2010 Attendance 2,000,000 1,983,000 1,700,000 1,470,000 1,166,000 1,100,000 1,030,000 990,000 957,000 931,000
% Change 2.0%
32.2% 0.0% 5.0% 6.0% 0.0% 3.0% -8.3% -4.3% -5.0%
Note: ‘*’ indicates a tie. Attendance fi gures are estimates, based on company information, annual reports, published information and from reliable TEA/AECOM industry and tourism sources. Per cent changes for 2010 for certain parks are based on adjusted/updated fi gures for 2009, thus not directly comparable to published TEA/AECOM list for 2009/08 or previous reports. Source: TEA and AECOM
region will also have an impact on fi gures. By contrast, the US market has started
pretty well. Harry Potter has continued to work his magic for Universal in Orlando with a 15 per cent increase in Universal parks’ revenues for the fi rst quarter of 2011. Six Flags has reported a one per cent increase in admissions for Q1 2011 over the same period in 2010 (see p22). In Europe, the warm start to the year
Disneyland parks make up 11 of the top 25 amusement parks and theme parks visited worldwide during 2010
30
across much of the continent helped oper- ators to a strong start to the season. This is especially true in the UK where the com- bination of warm weather and extended public holidays in April led to bumper early
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season admissions at some parks. So, the recessionary attendance roller
coaster looks set to continue into 2011. With the summer months of July and August being the most important for most parks, operators will be hoping that they’re heading up to the crest of the ride. ●
David Camp, director , economics, AECOM
The full report can be downloaded from
http://www.teaconnect.org/teaaecom- 2010-global-attractions-report or
http://www.aecom.com/What+We+Do/ Economics
AM 3 2011 ©cybertrek 2011
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