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Ion sports watches


Innovations 4 Leisure has launched a new ion sports watch. Originally a celebrity craze, the watches are said to have health benefits – stimulating blood circulation and metabolism, as well as being infused with negative ions which are said to help balance, flexibility and strength. The waterproof, shock-proof watch is available in a variety of colours and can be branded with gyms’ logos. Prices start at £1.20.


fi tness-kit.net KEYWORDS innovations 4 leisure


Wherever you are in the world, fi nd the right products and services 24 / 7 by logging on to Health Club Management’s free search engine www.fi tness-kit.net


Life Fitness launches e-merchandise store


Life Fitness has launched a new online merchandise store. Products include a clothing range, Hammer Strength merchandise and Life Fitness promotional kit. Built by UK-based Creative Emporium, the site enables Life Fitness to control merchandising requests centrally, from one system, for up to 40 countries. Creative Emporium has worked


with Life Fitness for 12 years on its promotional merchandise. The site can be viewed at www.lifefitness-shop.com


fi tness-kit.net KEYWORDS life fi tness


New shaker sports bottle by First Editions


D2F’s Incentives site can now upsell too


Operators using D2F’s online Incentives scheme – which allows them to choose member incentive gifts online – can now also use the site to sell products. Incentives is used by more than 50 operators in the UK and Europe, and the new Upsell platform allows them to offer merchandise for sale at the same time – with profits going to the gym. DLL and Freedom Leisure have been the first operators to subscribe.


fi tness-kit.net KEYWORD d2f 76 fi tness-kit.net KEYWORD fi rst editions Read Health Club Management online at healthclubmanagement.co.uk/digital


Promotional products company First Editions has launched a new sports bottle – called Atomix – that’s a drinking bottle and shaker all in one. The 700ml bottle has an internal mesh cup which, when the bottle is shaken, eliminates any lumps from a powder drink or supplement. There’s also a fluid level indicator and an integrated spout, and it fits in car drink holders. Logos, brand names and advertising messages can be printed around the product, which is made from high quality polyethylene PE that complies with all FDA regulations regarding food contact, as well as the corresponding EU regulations.


february 2011 © cybertrek 2011


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