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project profi les


Two new site openings for Calderdale Council with wall-to-wall Technogym


facility – Sowerby Bridge Swimming Pool and Fitness Centre. It followed the opening of Brighouse Swimming Pool and Fitness Centre in October of last year. The facilities at both sites, located in West Yorkshire, include 25m swimming pools, teaching pools, state of the art fi tness suites and group exercise studios. When choosing equipment for the


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gym, Calderdale Council selected Technogym as a business partner to provide its latest and most expansive range to satisfy their “demanding and diverse” customer base, as well as to future-proof them for years to come. Both centres’ fi tness suites are fi tted with Technogym equipment – with 65 stations of cardio and strength at Brighouse and 45 stations at Sowerby Bridge set in an open, fresh and modern training environment. Technogym helped with equipment


selection as well as with the design, layout and installation. In addition, pre- launch sales and marketing support were provided by Your Management Solutions Ltd (YMSL), a partner of Technogym, which offers clubs dedicated assistance, resources and planning for branding,


ovember 2010 marked the opening of the second newly built Calderdale Council leisure


marketing and pre-sale of memberships prior to opening. Fitness manager Matt Brooks says:


“I believe Technogym is years ahead of its competitors in terms of equipment innovation, design and business support. “With close competition, Technogym


secured the deal with the offer of marketing and sales support. It’s no longer enough to provide clients with the best equipment on the market at a competitive price. I want guarantees that my gyms will be full and that income targets will be met. This was something Technogym was confi dent of delivering through their partnership with YMSL. “Our targets were not just met, they


were blown out of the water well ahead of schedule. This has given me even greater confi dence in Technogym and has built a partnership with YMSL which, all being well, will continue in the future.” Included is an extensive range of


Technogym Excite + Cardio and Selection Strength to offer variety for members, including: Vario – the latest piece of equipment





in the Excite cardio line, which allows users to step, walk or run with a natural and fl uid movement. It has the longest


New openings: the new Brighouse Swimming Pool and Fitness Centre, and the Technogym equipped gym (above left and right)





stride length on the market (0–83cm), which can be set by the user. Visio – an entirely user-managed,


integrated screen for gym equipment. It creates a direct, digital, interactive communication channel between the gym and its clients. Individual users are constantly updated on their performance while having an extensive entertainment platform at their fi ngertips. Kinesis – This patented innovation





allows users to move tri-dimensionally while providing resistance to every possible movement of the body. It’s a highly versatile and space-effi cient piece of equipment. Both sites also operate the Technogym


Wellness System, the customer relationship management solution that’s fully integrated into the equipment, which Calderdale Council have used successfully for over 8 years, to offer individual programmes to users to maximise the benefi t of their workouts, as well as to help monitor and control member retention. For more information, visit www.technogym.com


Careful planning: the layout of the 65 station Brighouse


fitness suite with a wide range of Cardio and Strength


60 Read Health Club Management online at healthclubmanagement.co.uk/digital february 2011 © cybertrek 2011


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