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new partnership manager for alliance leisure TOM WALKER

Alliance Leisure has appointed Paul Hawkes as its new partnership manager. In his new role Hawkes, who has 18

years of industry experience, will focus on the implementation of sales, retention systems and training schemes, while dealing with public and private suppliers as well as spa sector clients. He will also offer consultancy support to a diverse range of clients. Hawkes was previously regional sales and marketing manager at DC Leisure.


Nick Burrows has leſt his role as managing director of health and fitness group Nuffield Health to set up his own leisure branding company. Burrows has joined forces

with brand designer Simon Coker to set up the new venture, called Brand Spirit. Speaking to Health Club

Management , Burrows said that the new company will “treat internal and external brand-building as a connected process”. He added: “Few organisations

NEWS burrows sets up branding company

Burrows leſt Nuffi eld late last year to set up the new branding company

truly grasp the power of their brand. T at’s where Brand Spirit comes in. We ignite, mobilise and transform performance by putting the brand right at the core.” Burrows previously worked with Coker during

his time at Whitbread, where the pair created the branding for the Table Table eateries.

Sexton will promote water safety education

sexton appointed as sta swimming champion TOM WALKER

Katy Sexton, the fi rst British female swimmer to win a World Championship gold medal, has been appointed an ambassador of the Swimming Teachers’ Association (STA). She will be tasked with promoting water

safety education and with raising awareness of the importance of learning to swim. Sexton will also represent the STA at key

events and will provide technical expertise to its 6,500 members through continuous professional development courses.

us fi tness pioneer jack lalanne dies TOM WALKER

Fitness pioneer and entrepreneur Jack LaLanne has died at the age of 96 at his home in Morro Bay, California, US. LaLanne started his career working at a

gym in Oakland in 1936 and went on to host T e Jack LaLanne Show, the longest-running fi tness show on American television. During his career, he owned and operated

a number of health clubs under his name, wrote books, invented gym equipment and for decades was widely recognised as the ‘face of fi tness’ in the US.

18 wilson becomes ceo of barnsley premier TOM WALKER

Tim Wi lson has been promoted to become the new chief executive of leisure provider Barnsley Premier Leisure (BPL), which manages the Bassetlaw Council-owned leisure centres in Worksop, Retford and Bircotes. Wilson has headed the

human resources team at BPL since it was established as a charitable trust in 1999. He was pr e v ious l y

personnel manager at Barnsley Metropolitan Borough Council, where he played a central role in drawing up the trust and managed the TUPE transfer process. Wilson says: “I am delighted to take up

the lead position as CEO of BPL. T e trust has been a fantastic success story, increasing

Wilson takes up the post aſt er having headed the HR team at BPL

participation in sporting activities within the Barnsley borough for just over a decade. “We took on the contract to manage

Bassetlaw‘s facilities and are working hard to achieve similar increases in usage there.”

fi tness fi rst australia’s managing director departs TOM WALKER

Peter Stirling-Benson, managing director of Fitness First Australia, has leſt the company. A spokesperson confi rmed the departure

and added that the company is “expecting to be making a new appointment shortly”.

Read Health Club Management online at Coker added: “Brand Spirit is a blend of

business experience and branding expertise. We’ve been on both sides of the fence, coming up with the ideas and delivering them to market too. We feel that our means of internally and externally developing brands as a seamless process is unique and potent.”

Stirling-Benson joined Fitness First Australia

in July 2008. He is a graduate of University College

London. Previous posts include a fi ve-year stint as chief executive of sports and entertainment ticketing company Ticketek.

february 2011 © cybertrek 2011

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