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A ‘day and stay’ spa, Lifehouse has 89 guestrooms, a spa, gym, beauty and hairdressing salons and relaxation areas, all set in 130 acres


LIFEHOUSE


complement Pete Cohen’s work on his weight management programmes.” Cohen, the weight loss ‘guru’, has


joined Lifehouse, offering expertise in the areas of behaviour and performance to add another string to the Lifehouse bow. Lifehouse will become a centre of excellence for his boot camps and weight loss programmes. “I want guests to take responsibility for their own wellbeing,” says Cohen. “This is achieved by ensuring that they feel good about the programmes we devise for them. If they enjoy carrying out our programmes during their stay, there’s a greater chance they’ll make long-term lifestyle changes.” Other features and activities at


Lifehouse include pre- and post-dinner talks, a fully stocked library, watercolour painting in the garden, walking and jogging trails, and cycling down to the beach. Dining is recognised as a crucial part of improving one’s overall wellbeing and a healthy spa dining menu is on offer courtesy of executive chef Paul Boorman. Overnight packages at Lifehouse


start at £185 per person including accommodation, full board, access to all spa facilities and one 35-minute treatment. Lifehouse is primarily aimed


february 2011 © cybertrek 2011


at ABC1 females aged 25 to 55, although it offers targeted packages aimed at a wide range of demographics ranging from men to couples.


fitness offering Lifehouse’s gym is available to both members and guests. The gym currently has around 100 local members and is aiming for a maximum of 350, from Frinton and also from as far afield as Colchester and Ipswich. Membership packages start at £600


a year for off-peak access to the spa facilities, gym and pool. Matrix Fitness came on board as a


partner to Lifehouse to help deliver new and innovative solutions. The gym features many of Matrix’s latest innovations including the Krankcycle, which is used both independently and as part of express classes, called Krank it Up, which cater for two to four users. The new Virtual Active interactive entertainment system is available on Matrix’s 7xe CV range. Users work out to cinema-quality videos of iconic destinations while the equipment automatically adjusts to the elevation changes shown on screen.


Users feel gradual terrain changes and hear ambient sounds through their headphones, distracting them from the exertion of the workout and keeping them more engaged in the exercise. “We work closely with our strategic


partners and are committed to helping Lifehouse add value to its members and guests wherever possible,” says Jeremy Jenkins, commercial head of sales at Matrix Fitness. “We introduced the idea of providing members with an


Read Health Club Management online at healthclubmanagement.co.uk/digital 33


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