This page contains a Flash digital edition of a book.
With limited staff time, should we focus on individual programmes for members or move towards small group sessions?


john treharne the gym group • managing director


with The Gym Group’s business model. We offer gyms at a third of the price


“I


of most of the competition, and our innovative concept is all about providing only what our members want and giving them the flexibility of choice, not charging them for goods and services


they generally don’t want. Members have to fill in a medical questionnaire and are given a group induction, so they know how to use the equipment safely. Many of our members have been gym members before and don’t want a programme. What we offer them is membership at such a low cost that


it gives them the choice to pay for a personalised programme if they want it. All of our sites offer personal training from £25 an hour, so with the savings they are making on the gym membership, they can afford a PT session if they do want an individual programme. All of our PTs are REPs Level 3-qualified or sports science graduates. When choosing gym memberships, people will choose


according to their requirements; different people will want different things from their membership.


” february 2011 © cybertrek 2011


wouldn’t say programming is a thing of the past, but it doesn’t fit


derek crawford fitness first • national fitness manager


“P


rogramming is not a thing of the past, as members are still


requesting a programme and guidance. There is a high incidence of members who enter the club with no pre- prescribed workout, and their time is unproductive and results come slower. It’s our responsibility to offer the member a choice of activities each


time they visit the gym. Fitness First therefore provides free access to Top 20 Workouts, which are outlined in leaflets that members can help themselves to. The workouts fall into four tracks – Shape, Sport, Health and Strength – depending on a member’s goals. They were introduced in November, but don’t replace individual programmes which are prescribed under our BODYFIRST offering (see HCM Oct 10, p28). Top 20 Workouts provide our members with variety and the


motivation to increase visit frequency, as they have access to different options and aren’t limited to one workout or a generic workout of the day. Over time, the member completes a number of different workouts and collects them to create their own personal library of workouts, which again will lead to an increase in visit frequency, a productive workout and results.


” Read Health Club Management online healthclubmanagement.co.uk/digital 25


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84