welcome to
HEALTH CLUB MANAGEMENT
Linking CRM with social media p50 contents
03 editor’s letter Will the government’s ‘nudging’ techniques encourage more people into our gyms, asks Kate Cracknell
06 letters We mustn’t give the healthcare sector a reason not to partner with us, says Xpect Leisure’s Andy Bourne
08 news round-up Topnotch expands into the budget sector and DLL opens Exeter club
16 international news DiR opens its 18th and 19th clubs in Barcelona, and Abu Dhabi’s “largest club” opens
18 people news A new CEO for Barnsley Premier Leisure, and Fitness First Australia’s MD steps down
20 fi a update A look ahead at the opportunities for the fi tness sector in 2011
Lifehouse opens its doors p32
What’s the future of health club spas? p36
22 diary dates Looking ahead to IHRSA next month, and FIBO in April
23 competitive edge Take part in this year’s Swimathon or Trailwalker, or maybe cycle through the Atlas mountains?
24 everyone’s talking about... gym programmes Does our approach to personalised programming need to evolve?
26 interview rene moos The CEO of HealthCity International talks to Kate Cracknell about market segmentation and expansion plans
Does programming need to evolve? p24 4
32 health club spa living well at lifehouse Shoshana Kazab pays a visit to the new Lifehouse ‘day and stay’ spa, which offers a tailor-made approach to spa and wellbeing
Read Health Club Management online at
healthclubmanagement.co.uk/digital
HEALTH CLUB SPA
36 health club spa spa scene Industry leaders offer their thoughts on the trends shaping health club spas
HEALTH CLUB SPA
38 health club spa spa news Inside Spa, at Pendle Wavelengths, extends its offering to meet demand
HEALTH CLUB SPA
40 defying the slowdown Themis Kokolokakis outlines the growth forecasts and future opportunities for the health and fi tness sector
42 shaping up for the future What are the factors infl uencing research and development in the area of CV equipment?
46 what’s the future for local authority leisure? Our expert panel shares its thoughts following the spending review
february 2011 © cybertrek 2011
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