This page contains a Flash digital edition of a book.
feels gradual terrain changes under-foot and hears ambient sounds over the music through their headphones. And ZigZag’s internet-linked


Expresso bikes have launched new software that allows riders to share their exercise milestones on Facebook and Twitter. The software – the fi rst of its kind – allows clubs to interact with their members in a completely new way, linking the cardio fl oor with social media sites. Using 19-inch LCD personal viewing screens, the bikes allow riders to pedal through a range of virtual worlds, ride into scenic landscapes, take part in off- road competitions and even enter a fantasy kingdom and chase dragons, all while working out – and now the new software means they can also challenge their online friends to beat their scores. Fergus Ahern, MD of Zig Zag, says:


“This is a really exciting new feature for the fi tness industry. It will guarantee publicity for health clubs as they are automatically promoted every time one of their members posts or tweets a ride on the Expresso bikes – nothing else does this. With Expresso riders throughout the world completing almost two million rides a month, it’s an ideal way for club operators to market their facilities through social media.”


PERSONALISING THE WORKOUT Many pieces of equipment enable the user to track and adapt their workout, and virtual trainers are becoming popular. The Star Trac eSpinner, launched at IHRSA in 2008, offers an


february 2011 © cybertrek 2011


Flexible: Matrix’s Krankcycle meets the trend for developing smaller, lightweight, moveable equipment


interactive, personalised workout: guided, virtual Spinning classes led by a master instructor through an embedded touch-screen display, which members can take part in at a time to suit them. Meanwhile, launched last year, the


Star Trac Coach introduces a unique personal training element to the treadmill. Led by real-life personal trainer Kimberly Shah, who guides users through their workout via an integrated screen on the equipment, there are more than one million workout possibilities tailored to the specifi c needs of each user. “Initial feedback has been incredibly positive, with users impressed by the variety of workouts on offer,” says Matt Pengelly, MD of Star Trac Europe.


THE WAY OF THE FUTURE Ongoing refinements to existing designs, as well as the occasional creation of brand new product categories, will continue to drive the CV equipment offering forward and enhance the member experience. However, as consumers become


increasingly tech-savvy, and clubs turn to technology both to streamline their own operations and to forge stronger links with their members, we can expect interactivity to lie at the heart of R&D going forward.


healthclub@leisuremedia.com julie fi sher


45


UK DESIGNED UK MANUFACTURED


SPEED IIII STRENGTH IIII POWER IIII


PROGRESS IIII Tel: 01455 890100 Fax: 01455 890009


Web: www.leisurelinesgb.co.uk www.powerbag.com www.leisurelinesperformance.com


Email (sales): sales@leisurelinesgb.co.uk


Leisure Lines GB Ltd, Units 1-2 Jacknell Road, Dodwells Ind Estate, Hinckley, Leicestershire UK LE10 3BS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84