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Self-financing leisure facilities


INVESTMENT CASE STUDY – CARSHALTON COLLEGE THE BRIEF:


Carshalton College, Surrey were looking to provide a leisure and fitness facility for their students and the local community. However with limited funds available, they needed a private sector leisure partner to help them turn their dreams into reality.


THE PULSE SOLUTION:


As the UK’s leading ‘Total Leisure Solutions’ provider, Pulse were able to quickly research, design and present a detailed business solution that was not only self- financing, but provided a valuable additional income stream going forwards. Consequently, after a full EU procurement exercise Carshalton College appointed Pulse as their preferred partner and work quickly began with the demolition of a tired old sports hall, to make way for an impressive new £4.5M complex.


The new facility, which opened September 2010, was completed in just 52 weeks and comprises of an 18m swimming pool, steam room, sports hall, 80 station gym, three dance studios and a student activity zone.


Environmental efficiency was at the heart of the design and build, achieving an Energy Performance Asset Rating of Grade A and BREEAM ‘Very Good’ ratings, through use of the latest green technology, from Biodiesel B100 fuelled boilers to self-powered, wireless fitness equipment.


PULSEFITNESS.COM PULSESELECT.COM


An 8 week intensive pre-launch sales and marketing campaign, produced over 1,000 members pre-opening and the impressive new complex clearly demonstrates how Pulse can provide a ‘total leisure solution’ for its public sector partners.


• £2.9M investment by Pulse • Design, build & funding • ‘Grade A’ energy rating • BREEAM ‘Very Good’ rating • Fitness equipment supply • Full sales & marketing services • Full operational support services


Interested, then call Aron Nassim, Director of Projects on 07767 826764 for more information.


PULSESOCCER.COM CLUB-PULSE.COM Pulse, The Bromley Centre, Bromley Road, Congleton, Cheshire CW12 1PT T: 01260 294610


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