CASE STUDY – ROCKLIFFE HALL
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To find out more, contact us on 01344 300236 or email
UK_info@technogym.com Visit
www.technogym.com/Vario
51 Y
23 C 79 K
VISIOWEB The Ultimate Digital Platform
Wouldn’t it be great if you could use your cardiovascular equipment to generate secondary revenue, communicative directly with your members and market your clubs products or services? With Technogym Visioweb and Communicator this is now a reality.
SECONDARY SPEND
Promote your services and Products COMMUNICATOR transforms the time users dedicate to their cardiovascular workout into a business opportunity. Promote your products and services and those of your corporate partners.
MARKETING AND BUSINESS INSIGHT Interact and find out your member’s feedback COMMUNICATOR enables you to stay in touch with your users, carry out surveys to receive direct feedback and gather important data to help develop your club offering.
CLUB AREA
Create an area dedicated to club information and promotions. COMMUNICATOR enables you to manage an area of
contents dedicated to your facility. Here your customers can find facility information such as studio timetables and current facility promotions. Generate advertising revenue from your third party corporate partners.
TIME is the scarcest resource in people’s lives. On average, a user spends twelve minutes per workout on a cardiovascular machine. (Based on data collected in H&F clubs of EU countries in 2007 related to approximately 500,000 training workouts)
The increasing need for clubs to ensure that they embrace a member centred approach and have a strong focus on secondary spend is now delivered through the perfect solution - Visioweb digital platform.
WHAT ARE THE BENEFITS TO MY CUSTOMERS? With Visioweb, entertainment and wellness are just a touch away. Your customers will be able to watch TV, connect their ipod to play music and videos, surf the Web to explore their favourite websites, look at photos and play games. A guide me function is also available to support the use of the equipment and an easy interface helps to make the most of their workout. There is also a ‘Plug and Train’ feature that allows members to create and store their workout using a Wellness Key.
Rockliffe Hall is an exclusive Golf Resort with Hotel, Spa and a Private Health Club. The Club offers an exclusive membership and currently has 650 members. Rockliffe Hall made the decision to install Visio and Communicator when they built their new gym facility. Liz Holmes, Spa Director comments: “Communicator provides us with a valuable tool we can use to keep clients up to date with what’s going on across the entire resort, delivering information on social events, treatment activities and gym based challenges whilst also maximising revenue opportunities.” The group exercise timetable was added into the club area three months ago and since then the timetable has been viewed 440 times and helped take the class occupancy levels from 40% to an impressive 77%. The survey facility on Communicator has also proven to be a really useful tool, currently running is a survey regarding the introduction of Kinesis Golf Classes. The direct feedback improves interaction with members and will help to understand if this could be a viable business opportunity to add to the timetable.
TO FIND OUT MORE ABOUT HOW VISIOWEB AND COMMUNICATOR COULD BENEFIT YOUR FACILITY, CALL US ON 01344 300236, EMAIL:
UK_INFO@TECHNOGYM.COM OR VISIT
WWW.TECHNOGYM.COM/VISIOWEB
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