liw review FEEDBACK FROM THE SHOW
“LIW delivered new players with new ideas and sustained the buzz across all three days.” David Stalker, executive director, FIA “I think this year has been a really successful show – it’s great to see that the industry is still demonstrating new and original ideas in the current climate. I was also more aware of the smaller suppliers due to the dedicated areas.” Kevin Yates, head of commercial development, Leisure Connection “LIW 2010 was the ideal platform to celebrate our 30 years of business.” Linda Forster, marketing manager, Pulse Fitness “LIW is the only show in the UK where companies can launch a new product to an informed audience.” Sean Thornton, UK sales director, X-Force “The show generated more than 100 qualified leads, new reseller opportunities both in the UK and Europe, and opened communication with many key contacts in the industry.” Jason McMahon, national sales manager, Balance Master
Demonstrations complemented product launches on the show floor
• The CoreAlign System and The FISH THERAPY
fish remove the dead skin cells from your feet. It sounds rather unappealing, and to be honest slightly far-fetched. However, having written about it in the magazine (HCM Aug 10, p82), when I realised it was being exhibited at LIW I was intrigued to give it a go. The stand, with its three tanks
A
full of little garra rufa fi sh, was certainly drawing the crowds – although many were simply standing there with noses wrinkled, point blank refusing to take the plunge. But once you get past the slightly odd idea of the treatment, in fact it’s a rather enjoyable experience. No sense of nibbling – the fi sh don’t, in any case, have teeth – in fact the sensation is best described as feeling as though your feet are bathing in sparkling water, the bubbles working over your skin and between your toes. Rather enjoyable after three days of
78
fish pedicure, your feet dipped in a tank of water for 20 minutes while little
gaming giant Sony Computer Entertainment. Users can accurately control their on-screen avatar in whatever racing game they choose. The result is a low-impact, total body workout where the user is totally immersed in the gaming experience.
Aerosling were both exclusively demonstrated on the Dynamic Activity
• Jordan demonstrated how the
stand. The former, manufactured by Balanced Body, focuses on developing core stability for improved posture, balance and functional movement. The Aerosling represents a new generation of suspension training, with the addition of a pulley to the system.
FITKIT Pro suspension training system can bring together balance, flexibility and whole body stability in a time-, space- and cost-effective way. Jordan also showcased its new Studio Powerbags, with an extra handle for
even more flexibility – ideal for both circuits and group exercise.
software, lockers and nutrition • Goal Accelerator is a new member
• Management software and services company Clarity launched its brand new
• Xn Leisure launched its new self-
The garra rufa fish gently remove dead skin cells from the feet
pounding the trade show fl oor at LIW. But what of the results? Well, the science behind all this is
that, in addition to gently removing dead skins cells, the fi sh also secrete the enzyme dithranol in their saliva, which has been shown to heal the skin and even help with conditions such as eczema and psoriasis. And I have to admit, my feet felt a lot smoother after my 20 minutes in the tank, with any remaining dead skin much easier to rub off than after a normal bath. An eyebrow-raising concept, perhaps, but not one to dismiss too quickly. Kate Cracknell, managing editor, HCM
Read Health Club Management online at
healthclubmanagement.co.uk/digital
fully-integrated Leisure Management System, ClarityLive. The point of sale interface gives leisure staff easy access to a range of resource management capabilities. These tools enable staff to complete tasks more quickly, accurately and cost-effectively.
• Garran Leisure launched its new
service modules to improve leverage of users’ existing resources, increasing profitability and efficiency.
• Designed to keep you going after an
Athena sports lockers. Specifically created for the leisure and sports industry, these lockers combine security with strength and practicality, offering resistance to vandalism and ease of cleaning, as well as high quality, pleasing aesthetics.
intense gym workout, to stop you snacking between meals, or to replace an unhealthy meal, new Inch Loss bars from Ultrabody are nutritious, yoghurt-topped protein bars. Low in fat and calorie balanced, the bars help lower your GI intake.
healthclub@leisuremedia.com lisa warden
november/december 2010 © cybertrek 2010
growth system that helps members achieve their fitness goals. The system builds the relationship and support between the trainer and gym members by using a simple interface to create and assign programmes that track the members’ progress. The system also gives them the support they need in a social and friendly way.
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