SHOW FLOOR ACTIVITY
Marathon Man Mike Buss, a former soldier in the British army, completed his 100th treadmill marathon in the same number of days on the last day of LIW (see also p19). Sponsored by Star Trac, Jeep, Brooks, Timex, Juice Performance and Gatorade, the challenge raised money for charity Help for Heroes.
This year’s LIW, held at the Birmingham NEC, attracted more than 350 exhibitors
automatically adjusts to the elevation changes shown on the screen. Matrix Fitness Systems also previewed
• Power Plate International showcased the Power Plate pro6 with
the MyRide v3.0 – a product designed and manufactured by the Indoor Cycling Group and Virtual Active and created for all levels of user. It enables users to build their own personal rides or take advantage of various real-time coaching and multi-media programme options (see also HCM Oct 10, p56).
proMOTION technology. The new pro6 unites two proven exercise methods – cable resistance and vibration training – with integrated cable technology to deliver a total-body workout.
november/december 2010 © cybertrek 2010
EnviroZone LIW hosted a new EnviroZone in the Leisure Facilities area, with a number of presentations by energy-saving companies. Exhibitors included PowaSava, Therma Pool, Calorex, MHA Lighting, Pulse Commercial Utilities and Riva Global. “Good leads were generated and we saw many visitors who had an interest in managing their energy emissions more effectively,” says Mike Ford, director of PowaSava.
PTontheNet Functional Training Zone A number of products designed to transform small, unused areas of the gym were on display in the PTontheNet Functional Training Zone – a perfect area for personal trainers to experience some of the innovative products and programmes the industry has to offer. Exhibitors
included Leisure Lines, Jordan Fitness, Escape Fitness, Keiser, FitPro, Fight Fit, Thump Boxing, Padbox, Premier Training and Nordic Walking.
Group Fitness Arena Britain’
s Got T alent finalists Strike
demonstrated their new martial arts programme for children and young adults, created in conjunction with ZigZag. The programme includes martial arts, dance and gymnastics, all choreographed to music.
Interactive Showcase VEQTOR, CyberCoach, ZigZag, Pulse, Trixter and Fitnessgaming demonstrated their latest innovations in the Interactive Showcase. Equipment on display included the Dance Machine from Pulse, dance mats and the Expresso bike from ZigZag, and the Xdream and XBike Interactive from Trixter.
Wavesurfer Exhibiting for the first time in the UK, Wavesurfer encouraged hundreds of visitors to don their wetsuits and have a go at surfing. Several professional demonstrations also took place. The 9m long, portable installation is perfect training for body boarders, surfers, wake boarders, skate and snowboarders alike.
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