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POWER PLATE – DLL Supplier of the Year


Client: David Lloyd Leisure Supplier: Power Plate Supplier involvement: Named as DLL Supplier of the Year thanks to an ongoing partnership to drive business success through the roll-out of Acceleration Training™ machines and programming


O


ffering access to Power Plate® machines is proving a successful business strategy for


one of Europe’s largest racquets, health and fi tness operators. This year, David Lloyd Leisure (DLL) committed to offering at least four of the Acceleration Training™ devices in each of its 86 branches across the UK and Ireland. “Due to popular demand, we’re rolling


out Power Plate group exercise classes in every single club across the UK. It’s an investment that’s paying off for us, and our members tell us they’re seeing results too,” says Rob Beale, group health and fi tness manager for DLL. Power Plate equipment was fi rst


trialled in a pilot installation at DLL Aberdeen in 2006. Since then, the popularity of the equipment has grown year on year, and Power Plate International is now DLL’s exclusive equipment supplier for this category. The machines are positioned on the


gym fl oor, and every member can access them after fi rst receiving a 45-minute taster session from a qualifi ed personal


november/december 2010 © cybertrek 2010


trainer – an opportunity to educate members about how to use the machine, and its benefi ts, as well as introducing them to the personal training services offered by the club. Clubs also offer their members small group exercise classes on the machines, with up to 10 different timeslots each week, for a full body strength workout. DLL worked with Power Plate


International to develop new programmes as it rolled out the equipment to more branches. Now members can take part in a six-week programme in which a personal trainer leads a small class, thereby combining the motivational benefi ts of a group workout with a higher level of personal attention thanks to the small class size. For accelerated results, members can


also choose the ‘Fight It, Fix It, Lose It, Shape It’ package, where a personal trainer works on a one-to-one basis with a client, using Acceleration Training workouts to help them achieve their specifi c fi tness goal. By working together on innovative ways to encourage more


David Lloyd Leisure is rolling out Power Plates across the UK


members to try the Power Plate machine, DLL and Power Plate International have both enjoyed business success. This mutually benefi cial relationship


was recognised when Power Plate International received DLL’s Supplier of the Year award this year, acknowledging the company’s contribution to DLL’s business success. Managers at each club scored all suppliers on a range of key performance indicators, from product performance to maintenance and customer service, with Power Plate International scoring four out of fi ve on the audit. “We were thrilled to receive this


commendation from DLL. It reinforces our commitment to providing a quality product and, more importantly, excellent service from installation to training and marketing support,” says Jeff Davis, director of commercial sales, Power Plate UK. Visit www.powerplate.com


Read Health Club Management online at healthclubmanagement.co.uk/digital 59


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