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Running idea generation sessions (above) can be a great way to encourage creativity in your business; (right) make sure you know exactly who your members are


let’s start with you The most important ingredient in any business and its success is the person who leads the business. How you think and act makes or breaks you – it is the difference between


having a perfectly good business or a highly successful business. Napoleon Hill, author of the seminal


work on the mindset of success, Think And Grow Rich, says: “Our brains become magnetised with the dominating thoughts which we hold in our minds and, by means with which no man is familiar, these ‘magnets’ attract to us the forces, the people, the circumstances of life which harmonised with the nature of our dominating thoughts.” In other words, we get what we focus on. The question I have for you is: what


are you focusing on? Are you focusing on the day-to-day? Are you focusing on the small things that might make a difference? Are you spending more time working in your business than you are working on your business? The business leaders that will win


the day are those on the lookout for new ideas to propel their business forward, and who have also set up the structures in the business to promote that kind of positive thinking. If you want to get ahead of the crowd


– if you want to stand out from the noise that surrounds us – you have to take


november/december 2010 © cybertrek 2010


quantum leaps, not small steps. And you have to put into your business the structures that encourage creativity. It’s important to recognise that we need structures in order to be free. Here’s one very practical suggestion:


set up a group of no more than eight people to help you generate ideas for your business. This group should consist of you, members of your team (or, if you’re a solo professional, people you know and trust), and essentially someone – maybe more than one


– who knows nothing about your business or industry at all. Then run idea generation sessions –


no more than half an hour without a break. Have one person responsible for noting down ideas (not you) and one person responsible for facilitating the session (not you either). The rules for the sessions are: any


ideas are OK – discount nothing; get as many ideas down as you can; and don’t allow any evaluation or criticism within the session itself.


Read Health Club Management online at healthclubmanagement.co.uk/digital 49


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