liw review CONFERENCE ROUND-UP
FIA The FIA unveiled the conclusions of the TwentyTen Industry Consultation at LIW, with the main findings including a target to expand career development planning to all 200,000-plus people who work in the fitness industry. According to FIA figures, only fitness instructors – who represent around 15 per cent of sector employees – have a career pathway. Other statements arising from the
consultation, which will form the basis of the FIA’s fi ve-year strategy for the sector, include the need to develop more profound consumer insights if the sector is to enhance its relevance to existing and potential users and break through the 12 per cent ‘glass ceiling’.
EXF showcased its X-Cube, which combines more than 45 exercise disciplines
•Keeping space-conscious facilities in mind, Life Fitness introduced six new
Optima Series Dual-Exercise machines, adding to this range of compact strength equipment. The new machines offer two or more exercises in a single station to deliver more options in less space. Life Fitness also complemented
• Concept2 previewed its dynamic
its premium strength training line, Signature Series, with the addition of new plate-loaded equipment. Six machines are now available, with a further six due for launch later this year.
• Cybex launched its new Cytrek
indoor rower, with a prototype of the model that’s due to launch in January 2011. Shorter than a standard indoor rower, with the flywheel beneath the seat, the footplate moves under pressure from the feet while the seat moves less – said to replicate more closely the feeling of being in a boat.
• Distributed by Fitness Options, the Helix Lateral Trainer – a brand new
treadmill, offering a new interface and a range of console and deck combinations.
• The Monark 928 E from IDASS is the latest cycle in the Monark range. It can 76
launch at LIW – is a self-powered piece of CV equipment with separate foot pedals that rotate both outwards and inwards to work hard-to-reach muscles such as the inner thighs and obliques. Also on show was the FitWalker, a small footprint treadmill designed for group classes.
IOU Independent operators at LIW were invited to attend the Independent Operators Unite (IOU) programme of seminars free of charge. Dave Wright, CEO of Creative
Fitness Marketing, says: “A full day was allocated to expert panels designed
• Gen3 Kinematics showcased the first pieces of MyoQuip equipment available
store and measure heart rate and physiological response information via a USB port to Monark computer software. This is ideal for sports coaches, personal trainers, colleges or weight management programmes to precisely control the workload of the user.
• milon exhibited its new wireless software, as well as previewing its FIBO
• EXF demonstrated how its new
Innovation Award-winning operating system – a full, highly flexible club management system with a particular focus on commercial aspects such as point of sale and secondary spend.
X-Cube can be adapted to any fitness area to offer a total body training experience. The X-Cube combines over 45 exercise disciplines including squatting,
Read Health Club Management online at
healthclubmanagement.co.uk/digital
in the UK. Ideal for sports conditioning and elite performance, the equipment allows users to actively train muscles throughout the full range of movement by offering varied levels of resistance throughout the exercise, avoiding strain on areas of relative weakness.
to provide a cross-sectional approach to helping independent clubs. It was a brilliant day with information on sales, marketing and retention and a very colourful secondary spend debate. “Clear feedback was presented on
how IOU can be even bigger in 2011 and the 300-plus audience provided a great networking platform to improve the unity of the independent operator, which was the aim of the conference.”
REPs More than 150 REPs members and guests attended the Register’s National Convention, with keynote presentations from peak performance coach Jamie Edwards (Trained Brain) and Dr Cath Sanderson from Leeds Met University, who shared her insights on understanding eating behaviour. The convention also offered a range
of practical and interactive workshops, including an aerobics class on logical layering and learning by Cherry Baker from Professional Fitness and Education, and a workshop on Postural Analysis from FitPro.
• The X-Bike Interactive is the latest bike from Trixter, a collaboration with
rope pulling and monkey bars to work every muscle group. Each X-Cube can be made to bespoke measurements with a minimum floor space requirement of just under 7sq m.
Jordan displayed its FITKIT Pro suspension training system
november/december 2010 © cybertrek 2010
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