liw review
LEISURE INDUSTRY WEEK
ROUND UP
Lisa Warden reports on the highlights from Leisure Industry Week 2010
L
eisure Industry Week (LIW) 2010 delivered a variety of dynamic demonstration areas, educational conferences,
networking events and even a new world record (see p75). The show, which took place at
the Birmingham NEC from 21–23 September, attracted over 350 exhibitors, all showcasing the latest ideas and innovations to the leisure sector. We explored the trade fl oor to fi nd out about the new launches. Here’s our rundown from LIW’s health and fi tness zone.
• Pulse celebrated 30 years of
NEW PRODUCT LAUNCHES fitness equipment
• X-Force launched its resistance equipment to the UK. The unique
innovation with the unveiling of its Fusion range of CV equipment. The new range combines the latest in audiovisual technology with unique ‘green’ features, making it an environmentally responsible range of equipment. Pulse also marked the completion of its first environmentally ‘A’-rated swimming and leisure development and its first premier five-a-side soccer complex.
• Star Trac showcased Star Trac Coach, which offers a personalised treadmill
• The MVe Pilates chair, manufactured by Peak Pilates and distributed by Star
workout led by real-life personal trainer and specialist running coach Kimberly Shah. Shah talks users through the programme as she walks or runs with them, motivating the user to get more from their workout experience.
• Matrix demonstrated its new Virtual Active software, which lets users work
Trac, offers four separate resistance levels, along with a spring changing system that makes it quick and easy to switch exercises or move to the next level. The MVe chair can be used to work several muscle groups, including the triceps, chest and shoulders.
out to cinema-quality video of iconic destinations, ranging from the Las Vegas Strip to the Hollywood Walk of Fame, while the cardio equipment being used
Pulse, shown here displaying its dance mats, celebrated 30 years of business this year
74 Read Health Club Management online at
healthclubmanagement.co.uk/digital november/december 2010 © cybertrek 2010
range has a patented tilting weight stack that increases resistance as the weights move back towards you, making training more productive by either reducing the time required to achieve results or improving results if exercising for the same amount of time as on conventional machines.
2010
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