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international in brief...


crunch expands in miami US-based operator Crunch unveiled its third club in southern Florida in September, with the opening of a 2,323sq m facility in Miami. The fourth new club since New


Evolution Ventures (NEV) took over the company last year – following bankruptcy proceedings at New York-based Crunch – the club is located at a site formerly occupied by Miami Beach Fitness. Mark Mastrov, NEV co-founder,


says there are plans to double the number of Crunch facilities in Miami over the next 12 months, as well as opening new-build sites in the New York, northern California and Los Angeles areas. There are also plans to expand


the franchise offering, with eight to 10 sites over the coming months.


vivafit expands in spain Vivafi t, the largest chain of gyms in Portugal, has signed a contract to open a club in Lepe, near the city of Huelva, southern Spain. This is Vivafi t’s fi rst franchise in Spain and marks the chain’s third opening in the country, after Madrid and Badajoz – both independent units. It plans to open one further outlet in Spain by the end of 2010. Vivafi t is also pursuing a


programme of international expansion, with an eye on markets including India and Brazil. The chain, which caters


exclusively for women, now has a total of 114 fi tness centres. In the fi rst half of 2010, the company reported a growth in turnover of 14.7 per cent on the previous year.


spinning record at fitlane The newly opened FITlane health club in Nice (see HCM Sept 10, p14) was the scene of a new world record in September – the longest distance covered on an indoor bike in the space of 24 hours. In an attempt ratifi ed by Guinness


World Records, professional fi reman Philippe Vaz cycled 1,422.2km, breaking the previous record (1,377km) by almost 50km.


16


news


milon equips tunisian royals No offi cial fi gures are available but


Opened this summer, Club Elyspa in Sidi Bou Said, Tunisia, is regarded as the most exclusive wellness spa in North Africa. Owned by Tunisia’s royal family, the


clientele at the 1,395sq m club reads like a who’s who of Tunisian high society, including politicians and music stars.


industry insiders estimate that the building, constructed using only high quality marble, cost around €12m. The club offers a complete wellness


solution comprising spa, fi tness and a medical offering, including physiotherapy. Facilities include a gym equipped with two milon circuits – a strength circuit and a strength endurance circuit – as well as milon’s cardio range. There’s also a hammam, relaxation areas and a health food restaurant, plus a hydrotherapy pool with massage jets, contra-current walks, hydro-bikes and a sauna area. “The North African fi tness industry is


one fi tness goes green New facility includes two milon


strength circuits and milon CV kit


Dutch health club operator One Fitness has announced that it has created the fi rst climate-neutral fi tness clubs in Holland. The two 1,000sq m budget sites in


Amsterdam and Hilversum use self- powered equipment, while other energy needs are met exclusively by green energy providers. The clubs also use only eco-friendly supplies – paper, cleaning products and so on – and sell only fair trade coffee. This model will now be rolled out across any future club openings. One Fitness was created earlier this


year following the split of six-site budget operation Your Health. Owner Jelte de Kiewit also operates a medical and sports rehab-focused site in Almere.


Clubs use self-powered kit, with other energy needs met by ‘green’ suppliers


energy exhibition for revolutionary products


Revolutionary Products is part of a showcase exhibition at the Berghotel Malta in Austria, set up in September by Austrian energy provider Verbund AG. The full-time exhibition on energy generation and consumption has been created at the eco-hotel with a view to educating consumers about the various eco-issues facing the world. One fl oor of the multi-level exhibition is dedicated to human power generation. Featuring various pieces of fi tness equipment,


Read Health Club Management online at healthclubmanagement.co.uk/digital


including the Freedom Climber from Revolutionary Products, the idea is to demonstrate how much energy is generated by each piece of equipment when it’s used for training, and how this compares to the energy used by normal household appliances. In the exhibition, the Freedom Climber – a non-powered rotating climbing wall – features a digital display showing how many calories and watts are generated by human power when someone is training on the device.


november/december 2010 © cybertrek 2010


experiencing an unprecedented boom, and this project is an important entry into the African market for us,” says Fued Demni, milon sales manager North Africa.


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