project profi les
PROJECT SNAPSHOT
Times are tough, but large-scale developments are still going on. We take a closer look at a selection of recent initiatives
PULSE – a Total Leisure Solution
Client: Carshalton College Supplier: Pulse Fitness Supplier involvement: 30-year Pulse investment (£1.7m) and operational partnership to design, construct, project manage, equip, staff, market, sell and operate the facility
P
ulse took on its biggest project to date at Carshalton College, creating a £4.3m sustainable,
energy-effi cient, inclusive, state-of-the- art new-build leisure development in just 52 weeks. Delivering swimming, health and fi tness, the development represented Pulse’s fi rst swimming pool construction project. The ambitious challenge was to
demolish the existing sports hall to make way for the multi-million pound leisure development, including both wet and dry provision, to cater for more than 2,000 members. With more than 30 years’ experience in leisure facility refurbishment, Pulse was able to approach the project with a blank canvas, designing and building the concept from the ground up. The impressive centre offi cially
opened its doors in September 2010, offering a diverse mix of top of the range facilities. These include an air-conditioned 80-station fi tness suite offering the latest Pulse Fitness equipment, including ‘smart’ virtual trainer software; an 18m swimming pool with luxury steam room and high quality changing facilities; a full-size sports hall with four badminton courts, also
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catering for sports such as basketball, football and netball; two air-conditioned studios offering a wide range of activities and classes; and a dedicated student studio and activities/common room. There is full and safe accessibility for disabled users throughout the facility. From the use of bold, energising
colours to under-fl oor heating, the latest Junkers wooden sprung fl ooring to atmospheric mood lighting in the steam room, the attention to detail on fi nishes, materials and build is outstanding throughout the entire facility. A mosaic tiled Pulse icon makes for a striking feature in the 18m swimming pool and reinforces the Pulse Health & Fitness branding that features proudly above the impressive glazed main entrance. As well as providing affordable health
and leisure facilities to the community, the facility operates as a dual-use site, providing the primary sport and physical education facilities to Carshalton College. An eight-week pre-opening marketing campaign helped to position the new Pulse Health and Fitness brand in the heart of the local community and generated an impressive 1,000 members prior to the offi cial opening. With ongoing sales and marketing activities,
Read Health Club Management online at
healthclubmanagement.co.uk/digital
Carshalton College was Pulse’s fi rst swimming pool construction project
membership is approaching the 2,000 target for the new year. As part of Pulse’s environmental
commitment, all aspects of the build and fi t-out have been planned to ensure maximum environmental effi ciency and to achieve Grade A environmental certifi cation. In addition, the fi tness suite contains Pulse’s low emission, wireless fi tness equipment, while the plant room also features the very latest technology – all features that have contributed to Pulse achieving the BREEAM “Very Good” status. And the icing on the cake is that all
rubble and materials from the old sports hall building were recycled to form part of the new ground works at the 2012 Olympic stadium site in London. As part of Pulse’s investment and
services partnership, it will now operate the facility for the next 30 years on behalf of the college. Visit
www.pulsefitness.com
november/december 2010 © cybertrek 2010
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