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Austria - A guide to unique Austrian Experiences -
– is the sum total of many cultures where, since the dawn of time, the widest variety of infl uences from east and west, north and south have been able to meld together. It’s something every visitor senses clearly.
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Whether from the way people live in Austria, its culinary specialities, the high culture found in the cities, or the lifestyle lived by the lakes or in the Alps. It's a nation of welcoming hosts who offer plenty of tips to maximize visitors’ enjoyment.
THE NEW SALES GUIDE The UK travel industry is always searching for new and innovative product highlights and the Austrian tourism landscape offers the trade big potential to help achieve this. There are more than 400 tour operators in the UK that include Austria in their programmes, and their participation in a recent survey (held April/ May 2014) was designed to fi nd out which information about Austria is needed in the B2B sector and in what form the Austrian National Tourist Offi ce (ANTO) should provide the content. As a result of this survey, the ANTO will launch its brand new Sales Guide during World Travel Market (November 3-6) in London for the very fi rst time. This Sales Guide will not only be an inspiration for the UK travel industry but will also assist with initial business contacts and contracts with Austrian suppliers or destinations. Stephanie Sadjak, Sales Promotion Manager
(ANTO): “Our goal was to create a new sales guide for the UK travel industry to inform about our
unique experiences: we’ll show you innovations, surprises and new perspectives about Austria as a tourist destination. Learn about new Austrian product ideas, exciting destinations, hotel highlights and trends that have been made in the Austrian tourism landscape. Find out more about authentic travel experiences which we think excite the travellers of today – your customers. Get ready for our side of the story and take away a new vision of a country you thought you knew.” Key Austrian suppliers such as D. Swarovski
Tourism Services, Tirol Tourist Board, Innsbruck Tourist Board, Burgenland Tourism, Alpbachtal Seenland Tourism, Traunsee Holiday Region, Kitzbüheler Alpen – Brixental, Das Central, Tennerhof Kitzbühel, Falkensteiner Hotels & Residences, Get Local Tours and Wien Holding’s cultural enterprise present their authentic and unique travel experiences in the Sales Guide. CONTACT: Ms. Stephanie Sadjak, Sales Promotion Manager, Tel: +44 (0)20 7440 3836;
stephanie.sadjak@
austria.info;
austria.info/uk_b2b •
THE PRINT VERSION OF THE SALES GUIDE WILL BE AVAILABLE AT WTM
OR ON REQUEST AT THE END OF NOVEMBER. THERE WILL ALSO BE AN ONLINE VERSION AVAILABLE AT:
AUSTRIA.INFO/UK_B2B THE DISTRIBUTION WILL BE VIA B2B NEWSLETTER TO OVER 400 TOUR OPERATORS WITHIN THE UK, ON THE WEBSITE AS AN ONLINE MAGAZINE AND FOR DOWNLOADING, AT WTM AND IN TRAVEL MEDIA.
ustria – a country in the heart of Europe
sellingtravel.co.uk
YOUR COPY
© ÖSTERREICH WERBUNG, FOTOGRAF: PETER BURGSTALLER
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