focus on 35
agents’ chances of having a happy customer but also refl ects on their commissions.” Agents cited North America, Europe and
“Commission is based on total price, including insurance and additional
extras... agents often have the option to choose net prices so they can add on their own
mark-up” ANGELA DAY, CHIEF EXECUTIVE, AFFORDABLE CAR HIRE
parts of the Far East as the destinations most likely to require car hire add-on. Angela Day, Chief Executive of Affordable
Car Hire (
affordablecarhire.com) says agents can earn up to 15% on selling car hire. “Commission is based on total price, including insurance and additional extras,” she says. Agents often have the option to choose net
prices so they can add on their own mark- up. Commission is not earned on any locally paid added extras, such as roof racks and one-way bookings. Trade-only Flexible Autos offers 10 to 15% depending on volume. Dixon says: “If you work on the basis that the
average car hire cost is £150 then agents can earn up to £20 per booking in commission. A member of staff could turn in over £1,000 a year.”
Interestingly, Avis pitches a little higher. It says the average selling price is £238, which means selling one pre-booked car hire per week could net agents’ £13,000 in annual revenue.
Opposite page: The sexy GranTurismo Sport, available from Hertz's Dream Collection. Right: Affordable Car Hire has got the winter cool factor
WHAT’S NEW? Affordable Car Hire has CARS website and launched new training programmes for agents. Its ARTS (Affordable Road To Success) Training Academy now offers a range of webinars and bespoke in-house training courses. Courses on specifi c destinations have been introduced to meet demand. The company also recently announced an agreement with Sicily by Car. Elsewhere, it has made special offers and agent incentives available on car hire sold to the Canary Islands, Greece and Florida. Agents can reserve Avis (
avis.co.uk) 'extras' such as phone accessories and Wi-Fi connectivity in cars. Internet connectivity is becoming a standard offering across the fl eets of mainstream suppliers as customers expect to be able to remain connected to maps and social media via their mobile devices. Hertz's 'carfi rmations’ is an email service in the US and Europe that sends a message to customers before they arrive at the location to tell them which vehicle they’ll be driving and where it is parked. Hertz NeverLost is a GPS system that helps customers plan journeys while the Hertz Dream Collection makes luxury car brands available for agents to sell. And don't forget that travel agents themselves can enjoy a special 30% discount from Alamo by booking through
alamo.co.uk/sellingtravel •
Become familiar with car hire booking systems
Engage your customers about car hire as early as possible
Never assume the customer already has organised car hire
Appoint a Car Hire Champion for a weekly five-minute team talk
Remember, if
you don’t ask the customer, you could miss
out on a revenue stream!
30% OFF YOUR USA CAR HIRE
Why Alamo’s the No.1 for USA car hire: l Up to 30% off fully inclusive packages for Travel Industry professionals
l On-airport locations & award-winning customer service l No hidden extras or credit card fees l Free 24 hour roadside assistance l No cancellation charge
www.alamo.co.uk/sellingtravel
Terms & Conditions: Travel Industry Staff ID will be required at time of rental to qualify for the discount and the rental does not qualify for frequent flyer programmes or cashback schemes. Examples of Travel Industry ID include Company ID card, business card, letter of employment or payslip. Standard rental terms and conditions apply. Full T&Cs found at
www.alamo.co.uk/sellingtravel ©2014 Alamo Rent-A-Car. All rights reserved 15-UR14
Agent Offer
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