INSIGHT

Reaching the fastener user

Whilst often only a small part of a bigger project, fastening technology plays a key role in a variety of applications. However, making sure that OEMs and tier suppliers are aware of the fastening technology available can have its challenges.

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astener + Fixing Technology, a sister publication to Fastener + Fixing Magazine, informs end users about the fastening technology that is being used, where and how it is being installed, and why it has been chosen

for that application. Through case studies, technical articles and news on recent

fastening technology applications, Fastener + Fixing Technology continuously reinforces how the right fastening solution can improve applications, reduce costs, and enhance safety and performance. Fastener + Fixing Technology gives fastener advertisers

and contributors a specialist platform to showcase their competences: Working with OEMs on applications; offering technical support and presenting effective fastening solutions; as well as highlighting the benefits of being involved in the design process. Coverage in Fastener + Fixing Technology also provides excellent opportunities to increase brand and company recognition, generating both direct leads and where relevant ‘pull-through’ interest for distributors. Fastener + Fixing Technology is carefully targeted at designers, engineers and production managers from the main end user

markets, including automotive companies – Volkswagen, Ford, Daimler, Audi, BMW and Toyota; rail companies – Bombardier, Siemens, Alstom, and Ansaldo; wind turbine manufacturers – Enercon, Siemens and Suzlon; aerospace manufacturers – Boeing, Airbus and Rolls-Royce; as well as a variety of other tier 1, 2 and 3 suppliers to a selection of different industries. Fastener + Fixing Technology is sent free of charge to an

established circulation of over 12,000 industry professionals. In addition to this targeted circulation, Fastener + Fixing Technology also has a strong presence online thanks to a news orientated website – enabling visitors to search for fastener application news by industry, as well as download technical white papers. Fastener + Fixing Technology also has a strong presence on social media sites including Twitter, Facebook and LinkedIn – proactively targeting relevant industry groups and posting market specific articles. Visit www.fastfixtechnology.com to have a look for yourself and

see how you can increase your connections with fastener users. www.fastfixtechnology.com

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