SECTOR GUIDE: TECH TOYS SAKAR
TOMY
This month, Tomy introduces the Battroborg – the world’s first battling, motion-controlled robots that let players control the borgs’ action in the ring. The firm has launched its latest innovation in the UK with a heavyweight marketing campaign. Built for battle, each
robot comes with a wireless
controller, that using high- end technology lets players control their fighting actions with their own movement. Already the winner of international awards, Battroborg has been billed by Tomy as the firm’s ‘knock-out gift for Christmas’. Tomy has invested
heavily in the product with
exclusive content including a free to download purpose built Battroborg trainer app and a devoted Battroborg website. Expansive online campaigns, print coverage, in-store events and PR outreach have been employed to engage the wider audience. 020 8722 7300
Designed to help kids explore their imaginations the XO tablet is equipped with built in Wi-Fi, touch screen and a child friendly interface. The unique Dream Screen
interface encourages kids to learn, while parents can limit or open its internet access as required. The tablet also includes more than 150 pre- loaded apps, games, books and various partner content from the likes of Common Sense Media, Discovery Kids Puterbugs, Little Pin and more. Meanwhile, Sakar’s seven- inch Camelio Tablet allows up
to five users to share the Android with different customisable interfaces. Different Personality Packs are adaptable as the child grows. Licensed packs include Hello Kitty, Barbie, Monster High, Hot Wheels, WWE and My Little Pony. Camelio Personality Packs
also feature a host of themed games, music and books. Alongside built-in Wi- Fi, touch screen and parental controls, the Camelio includes pre-loaded content for apps, games, music, video and educational tools. 02476 518 500
RAVENSBURGER
In a world filled with electronic toys, apps and tablets, jigsaw puzzles are holding their own thanks to Ravensburger’s Augmented Reality jigsaw range.
Combining the traditional jigsaw puzzle experience with the technology of the modern day tablet, Ravensburger offers six 1,000-piece designs for kids and jigsaw fans to choose from. Users can complete the puzzle, then download the free app onto any smart phone or tablet to interact with their puzzle in unique ways.
FLAIR
Launched in August, Flair’s APPen is the first in the firm’s new collection for tech savvy children. Offering kids an engaging new way to draw, colour and learn, the APPen is compatible with most Android and iOS tablets. The innovative pen can vary in line thickness due to its patented, pressure sensitive silicone nib, working as a colouring pen, joystick and learning aid when used with its dedicated free app. Meanwhile, arriving this December, Flair’s collectable Cupets is a range of 12 cuboid
90 October
pets, each with their own personality. Each Cupet comes to life through augmented reality with runner and dress-up games. The more attention its user pays it, the better it performs. At £6.99, Flair is billing the range as the ‘ultimate multifunctional pocket money toy’. Both APPen and Cupets will receive substantial TV advertising, online awareness and PR including demonstration at this year’s Gadget Show Live. 020 8643 0320
www.toynews-online.biz
With scenes from across the globe, Ravensburger’s AR range includes Above the Roofs of Paris, Animals of Africa, Underwater Realm, Lofoten Norway with Times Square New York and World Map joining the range this year. Times Square New York offers the sounds synonymous with the city, with the ability to replace one of the billboards with a photo of your choice. The World Map offers the ability to digitally zoom in on specific areas and test knowledge with an interactive quiz. 01869 363 800
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