NEWS
Chicco reveals Wheel of Happiness push
Christmas Toys campaign will reward those consumers spending over £20 on Chicco toys, with over £1/2m of gifts on offer
Busy Pink Chillies unveils new lines
NEW ADDITIONS to the Pink Chillies range of elephant-based gifts will be revealed to potential licensees at Brand Licensing Europe. In addition, there will also be a sneak preview of one of next year’s new characters from the 2012 License This winner. This year’s new
additions include Ervin (meaning ‘friend of the sea’ in old English), Kai the sea snail, Yara (‘butterfly’) and Maksi (‘honey bee’).
Each character supports Sussex Wildlife Trust, the conservation organisation covering Sussex. Each toy represents a cause which benefits from a percentage of the character’s sale profits. “We are delighted to
introduce Ervin, Kai, Yara and Makshi,” said Suzanne Till of Pink Chillies. “They’re a fantastic addition to our family.” Pink Chillies: 01273 454422
Nurture Rights Roars with major Natural History Museum deal
By Samantha Loveday
BABY SPECIALIST Chicco is launching its Christmas Toys campaign on October 14th, with a special Wheel of Happiness drive. The company has seen a
healthy growth in sales of toys of 89 per cent, and is hoping the new campaign can build on this even further.
The Wheel of Happiness
will reward those customers spending over £20 on Chicco toys, and is a game which can be played online and on mobiles, as well as at The Baby Show at London Olympia later this month. There are £1/2 million of gifts on offer, ranging from family adventures to
www.toynews-online.biz
KIDS ENTERTAINMENT firm Nurture Rights has inked a deal with the Natural History Museum to develop and market its pre-school property, Dinosaur Roar. The ten-year deal sees
Disneyland Paris, to memory books, Venture photography sessions and toys. The campaign will be running through until December 31st. Chicco will be supporting
retailers with an integrated campaign in-store and online, including a dedicated microsite and mobile site. “We’re very excited to be running our Christmas Toys campaign for the second year in a row,” said Giulia Toselli, UK strategy and brand manager at Chicco
UK. “What is great about the Wheel of Happiness is that everyone who buys £20 worth of Chicco toys will get an extra gift, so we are giving something back to say thank you for being a Chicco customer. “As with all of our campaigns, we will involve our trade customers with the help of bespoke POS materials to promote the Wheel of Happiness and drive sales during this key time of year.”
www.chiccowheelof
happiness.co.uk
Nurture working with the paleontology team at the Museum to create an authentic dinosaur property for the under sixes, with interactive and engaging content. This will include an online
world for pre-school dinosaur fans, a touring dinosaur exhibition for the age group, as well as an IMAX experience.
A licensing programme is planned, with all products being co-branded with the Museum. The retail launch of Dinosaur Roarwill coincide with the property’s 20th anniversary next year. “We are thrilled to be
working with the Natural History Museum,” said Peter Curtis, director of Nurture Rights. “This much loved institution has an unparalleled global reputation and is the perfect partner to help us engage the younger age group in the world of dinosaurs.” Nurture Rights: 020 7947 4156
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