NEWS
5 SECOND FACTS A round up of the latest big numbers, stats and tidbits from the toy business 51%
£4.73bn Percentage increase in
Crayola's Back to School period sales compared to 2012
Total sales enjoyed by the John Lewis Partnership for the first half of the year ending July 27th
5,000
Number of LEGO bricks used by art and design student Anne-Sophie Cochevelou in her LEGO Dress
Follow us on @toynewsonline
£1,000
Amount that some of the rarer Sonny Angels from Asobi have sold for on eBay
6,894
Total social media shares ToyNews' coverage of Toys R Us' decision to drop boys and girls labelling has received so far
Rubie’s returns to TV with A/W advertising blitz
Costume and dress-up firm will support new lines from Disney Princesses and Marvel with October to December push
By Robert Hutchins
RUBIE’S WILL be back on TV this autumn/winter with an advertising campaign supporting its latest ranges of dress-up for both boys and girls. For the fourth year running, the costume and fancy dress firm will take to the airwaves, this time focusing on its Disney Princess range for girls and new additions to its Marvel, Spider-Manand Avengers collection for boys. “The TV ad will focus on the beautiful Disney Princess dresses in a magical ballroom setting,” Alexandra Gilles, product manager, Rubie’s Masquerade told ToyNews. “As always, the girl
wearing the dress will be in main focus, inspiring imagination to play, dream and be who you want to be, as is tradition at Rubie’s.” The TV spot will go live
from October through to early December and will be aired on Nickelodeon, Nick Jr and CITV among others. The Princess TV and media campaign has already been projected to achieve a total of 21,500,768 girls aged four to nine impacts. Running adjacent to the girl’s campaign, the Marvel TV campaign will focus on the range of costumes in the Ultimate Spider-Man collection, kids’ Spider-Man and Iron Man 3costumes.
08 October
The advertising campaign will also support some fresh additions, including some new faces from Disney‘s winter cinematic release, Frozen. “Key licences for 2013
are most certainly our brand new Marvel lines, including Ultimate Spider-Man, Iron Man 3, the Wolverine and soon the amazing Thor,” continued Gilles. “For the girls, Rubie’s is continuously expanding its Disney Princess range and including new members such as Elsa and Anna from this winter’s Frozenfilm.” And as the firm gears up
to release a brand new line for Monster High Sweet 1600 in time for Halloween – with Frankie Stein and
Draculaura – Rubie’s is also planning online coverage, too. Gilles explained: “In addition, our recently re- launched B2B website will be ready for full implementation by spring 2014. “This will be a big
step forward in the way we are able to communicate with our customers and vice versa.
“Our TV campaigns and
our website movement are both significant initiatives that underline the financial commitment Rubie’s is making to support the industry and the future development of its business,” concluded Gilles. Rubie’s: 08453 070707
Good Toy Guide celebrates one- year milestone
Founder Dr. Amanda Gummer has plans for a site redesign and app in the future
By Billy Langsworthy
THE GOOD Toy Guide celebrates its first birthday this month, and the site has surpassed all expectations, founder Amanda Gummer has told ToyNews. “The year has flown by and when I look back I'm so proud of what we've achieved,” said Gummer. “Reaching 16 million people in the first three months definitely surpassed expectations and the official launch at Toy Fair in January was a real highlight.
“Since then it seems
that we have a new project every month and promoting good toys at exhibitions has been really successful.” The future will bring a
site redesign, training programme and, potentially, a Good Toy Guide app. “We've had some user
research done on the site and will be redesigning it to make it more user- friendly,” added Gummer. “Our training programme is being developed by Pauline Henniker and that will be available to support parents, toy libraries and children's centres in learning how play promotes healthy child development. “We're also looking at producing a Good App
Guide and a Good Christmas Guide along the same lines as the Good Toy Guide, but to cover the electronic games and apps as well as the gift markets.” In the more immediate
future, a focus is on the ‘retailer of the month’ features as well as a series of parent guides. “We've just launched
the retailer of the month feature and we'll be continuing to run that to celebrate retailers who share our commitment to play. “We're also launching a series of ‘ Guide to’s’ to help parents navigate their way through children's Christmas lists.” The Good Toy Guide is also continuing to support the Fun 4 All initiative, a drive to make play accessible for all children, especially those with additional needs. “Our Fun 4 All campaign is a focus for us this year to promote access to play for children of all abilities and in all circumstances. “We want to continue to champion good toys and we're looking at ways of supporting both toy manufacturers and retailers to enable them to benefit from making and selling toys that children really engage with.” Good Toy Guide:
admin@goodtoyguide.com
www.toynews-online.biz
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