SECTOR GUIDE: TECH TOYS
Toyminators: an advanced class
Touch screen technology, app-controlled robotics, even motion powered electronics, toys are certainly getting smarter. Robert Hutchins explores the latest innovations to propel the tech toy and gadget market even further forward
LEAPFROG
The award winning leader in educational entertainment, LeapFrog has introduced its latest innovation to the tech toys category, the LeapPad Ultra. Aimed at kids aged four to nine, this new addition has already been tipped as a top seller this Christmas by Hamleys, Argos and The Entertainer. Wi-Fi connected with a kid safe web browser –
LeapSearch – the Ultra features a learning library of over 500 educator approved games, apps and more, allowing for peer to peer gaming and messaging in a controlled environment. Parental controls include a security code and Wi-Fi that allows them to load content directly to their child’s Ultra. The re- chargeable battery lasts for up to nine hours of game play and comes with 11 apps, music player and ten LeapFrog learning songs.
LEGO
LEGO is vamping up its tech portfolio with the nationwide launch of LEGO Mindstorms EV3. The hotly anticipated third generation in LEGO robotics combines sensors, motors and an electronic brain with LEGO Technic pieces. Alongside additions such as
a USB port and infrared sensors for more control and capabilities, users can look forward to five hero models: humanoid, snake, scorpion, gripper and tracker – building instructions for 12 bonus models, endless programming possibilities, 16MB memory and the ability to control the robot with a remote control or the controller app. LEGO has also introduced three free apps designed to help fans build and connect the Robot Commander, 3D Builder and Fix the Factory. Retailers are given the suggested price of £299.99.
Meanwhile, LEGO Technic is launching a variety of products.
These include the Grand Prix Racer (£79.99) and the biggest LEGO Technic vehicle ever released, the Mobile Crane MK II (£149.99). The 2,600-piece model features eight wheel steering and a LEGO Power Functions motor to extend the outriggers, lower the feet and exend or raise the crane arm up to 77cm in the air. The Technics range also includes the Service Truck, the Monster Truck and the Mini Off Road Racer. 01753 495000
Alongside the Ultra, LeapFrog also delivers the
LeapPad 2 Power ahead of Christmas. With all the features of the LeapPad 2 tablet, including touch screen, nine loaded apps, five songs, a camera and video recorders and 4GB memory, LeapPad 2 Power also features a long-lasting rechargeable battery pack and AC adapter. Kids can enjoy up to nine hours of play time with each full charge, while access to LeapFrog’s educator approved library, offers over 500 games, apps, ebooks, music, videos and more. The LeapPad Ultra is priced at £119.99 and
LeapPad 2 Power is retailed at £89.99. Both are available throughout the UK at major retailers. 01895 202 840
VTECH
As 2013 sees a continued demand for tech toys, VTech establishes its place as a leading name in the market with its collection of new releases. VTech InnoTab 3S is priced at £99.99 and offers a tablet with a rotatable camera, rechargeable battery pack and all new Wi-Fi capabilities, allowing children to access a child safe Web Browser and communication application, Kid Connect. Kids can download a plethora of content from VTech’s online hub, the Learning Lodge, while a library of
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downloads and cartridges based on popular children’s characters has been compiled for the UK and Ireland. Aimed at kids aged three to nine,
the VTech KidiGo allows users to watch and listen to music on the move with a 4.3-inch colour LCD screen and 2GB of internal storage. Accompanied with a micro SD card slot, headphones and USB cable, the KidiGo lets kids play five in built games and watch a slideshow of their photos. Compatible with the Learning
Lodge, the KidiGo is priced at £49.99. 01235 555 545
October 89
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