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NEWS Sony ramps up for BLE


Properties including Invizimals and Little Big Planet on show By Samantha Loveday


SONY COMPUTER Entertainment Europe will be taking some of world’s hottest gaming brands to Olympia this month – with an eye on attracting toy companies to join the licensee stable. Invizimals(pictured)has been hotly tipped to appeal to the toy sector, while the company will also be showcasing its licensing plans for the classic Sony PlayStation brand, which is celebrating its 20th anniversary in 2014. Family franchise Little Big


Planetand starring character Sack Boy feature


Mind Candy to show Moshi Karts at Olympia


New IP will target boys market and launch in early 2014  Moshi Monsters Movie will also be key focus


By Samantha Loveday


NEW IP Moshi Karts will be just one of the focuses from Mind Candy at this month’s Brand Licensing Europe, where it will also talk more about the hotly anticipated Moshi Monsters Movieand its plans for Poppet. Aimed at the boys


on the presentation slate, lining up alongside racing game brand Drive Cluband PlayStation 3 survival action title, The Last of Us. Top selling franchises


including God of War, Killzoneand Unchartedwill also be on the firm’s stand. SCEE: 020 7859 5460


See SCEE on Stand C110


Hugo Games on the lookout for UK licensees


Book and toy partners being sought for classic property By Billy Langsworthy


DANISH COMPANY Hugo Games A/S is on the hunt for UK licensees for its popular Hugo the Trollproperty. Limo Licensing recently


secured a deal between Hugo Games and Tactic to bring a range of Hugo the Trollbooks to the Nordic region and they may soon be arriving on UK shores. “We are seeking a licensee on both Troll books and toys for the UK


IN BRIEF


IMMEDIATE MEDIA ADDS TREE FU TOM TITLE Immediate Media has introduced a new standalone magazine for hit Cbeebies show, Tree Fu Tom, to its portfolio. Each issue of the new publication will carry an exclusive covermount that also supports physical development and role-play. Immediate Media: 020 7150 5000


www.toynews-online.biz


PLANTS VS ZOMBIES 2 NEARS 25M DOWNLOADS EA is celebrating the biggest mobile game launch in its history, with Plants vs Zombies 2 nearing 25m downloads worldwide. The brand is represented by Bulldog Licensing, with MD Rob Corney saying that he is seeing strong opportunities across the licensing sector. Bulldog Licensing: 020 8325 5455


EVERYTHING’S ROSIE PRE- SCHOOL APP ON WAY V&S Entertainment has appointed Daredevil Development to produce a gaming app for Everything’s Rosie. The property currently boasts over 20 partners in the UK and Ireland, plus a growing number across Europe (including Spain, Portugal, France and Italy). V&S: 01494 837881


RIZON STUDIOS BAGS SUBWAY SURFERS Rizon Studios has bolstered its portfolio by signing the UK and Ireland rights to Subway Surfers. It is one of the top three most played apps in the world, exceeding 250m downloads since launch last year. Licensing agency Ink represents Subway Surfers globally. Rizon Studios: 020 7042 7991


ROVIO TO GIVE BLE KEYNOTE ADDRESS This year’s keynote address at Brand Licensing Europe will be given by Rovio’s EVP gaming, Jami Laes, and SVP licensing, Naz Cuevas. Entitled Angry Birds: How Rovio Disrupted the Entertainment Industry, it will be held on Tuesday, October 15th as part of the Licensing Academy. www.brandlicensing.eu


October 47


app games, which will happen this month.” The existing Hugo the


market,” head of sales and licensing at Hugo Games A/S, Mogens Agger told ToyNews. “But first we need to launch the new


Trollapp games have helped breathe new life into the property, which previously appeared on TV in the Nineties across more than 40 countries. The apps have already made it to number one in charts around the world and new games are scheduled for release this year and in 2014. www.hugogames.com/ contact/


market, Moshi Karts will launch an app in early 2014. It is a free to play action racer for mobile and tablet and, as well as aiming it at core Moshi fans, the company hopes to engage an older audience of boys aged 12 and above. There are multiple


tracks and karts featuring popular Moshi Monsters characters, with Katsuma as the lead and a range of additional vehicles. Universal


Pictures


International Entertainment has signed up as the global distribution partner for the Moshi Monsters Movie. Slated for theatrical release in the UK and Ireland


in December 2013, UPIE will handle home


entertainment, digital and TV. The movie will be followed by a DVD release at Easter 2014. Visitors to the Mind Candy stand will be able to see a sneak peak of the movie trailer. Finally, following the success of the Poppet Boutique space in Hamleys, Mind Candy will be showcasing the Talking Poppet app for iOS and Android devices, which will launch at the end of the year. Mind Candy: 020 7501 1900


See Mind Candy on Stand G070


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