AQUADOODLE
Anatomy of a blockbuster toy: Aquadoodle
Despite not being one of Tomy’s own brands, Pilot’s Aquadoodle licence has flourished under the company in the UK. Spawning different lines, embraced by different licences and providing kids with water-based fun that doesn’t stain, Billy Langsworthy talks to Tomy’s Hayley Woodward about how the Aquadoodle has remained a family favourite for ten years
SINCE LAUNCHING ten years ago, Aquadoodle has been on the UK market in a number of different forms. A favourite with several
different children’s licences, the drawing- based toy has proved a versatile, and incredibly popular, piece of kit. “Aquadoodle is
celebrating its tenth birthday this year,” Aquadoodle brand manager Hayley Woodward explains to ToyNews. “Having started out as the ‘Classic Aquadoodle’, the brand has evolved to include character licensed play mats, travel drawing bags and mini mats which are ideal for learning to colour within lines.
40 October
“Aquadoodle has topped the NPD charts since 2007 as the brand leader in Mechanical Drawing as the range continues to evolve.” Water, a special pen and a mat. It’s not the most technically advanced toy you’ll read about in these pages but Tomy believes simple, clean play is always a winner with parents and kids, as the Aquadoodle’s success proves.
“Consumers continue to
return to Aquadoodle as it’s the original and the best Mechanical Drawing product,” adds Woodward. “Designed specifically for those creative first steps, Aquadoodle encourages creative play in pre-schoolers.
“And as there’s no messy ink, just water, parents can relax in the knowledge that there’ll be no stains on the carpets.
“Whether it’s doodling on
the go, getting creative on the large mats with friends or doing their first colouring in, Aquadoodle has something for everyone.” To date, children’s animation royalty including the likes of Mickey Mouse, Peppa Pig and Hello Kitty have graced Aquadoodle, helping to expand its product range and potential customer base. Woodward enthused:
“From Mickey Mouse and Minnie Mouse to Disney Princess, Peppa Pig, Winnie the Pooh, Jake the Pirate
and Hello Kitty, there is something for boys and girls. “Traditionally there are
three key products to the brand: the large and original Classic and Rainbow Aquadoodle mat, the mini mats and the travel drawing bags. “The ranges are
expanded thanks to character licences and themed lines, such as popular licences Peppa Pig, Disney Princess large mats and the Jungle Sounds Aquadoodle, Mickey Mouse and Minnie Mouse Mini Mats, and the Hello Kitty travel drawing bag.” And the range is set to
expand even further throughout next year.
With Jake the Pirate joining the Aquadoodle family, Tomy believes that 2014 will be an important year for the product. And Woodward teases that some big changes are coming to Aquadoodle in 2015.
“2014 will see yet more
exciting new licences added to the range. “We’ll be welcoming Jake
the Pirate to the large mat portfolio for 2014. “We are not complacent;
we want to keep our top spot in the arts and crafts rankings. “2015 will be the year to
keep an eye on Aquadoodle, as some exciting new innovation to the range is on its way.”
www.toynews-online.biz
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100