News Opinion Events Pre-School A monthly guide dedicated to the biggest sector in toys
Bee Smart takes first steps into wooden toy category
Ambitious new firm confident that toys in its first range will become ‘classics in the pre-school sector’ By Billy Langsworthy
NEW WOODEN toy company Bee Smart has outlined what the company stands for and where it wants to go to ToyNews.
The firm, which creates colourful, traditional wooden toys for pre-school children, is putting a focus on products that have an educational side, as well as provide an introduction for kids to music making. “Bee Smart recognises the importance of toys in a child's development and our quality range of innovative traditional wooden toys will make playtime even more exciting,” said Bee Smart founder Punam Malhotra. “Our innovative designs
will hold children's interest whilst enhancing hand and
eye co-ordination, fine motor skills and creativity. “Our aim is to create and
deliver clever, colourful toys for the under-fives, featuring unique designs and a practical edge. “We’re confident our first
range does exactly this by combining creative, fun play with storage and portability. Our toys are built to last, beautiful and will fast become known as ‘classics’ in the pre-school sector.” Despite being in its
infancy, the company has ambitious plans to expand next year and firmly establish itself as occupying a unique space within the market. “We want to continue
creating quality products unlike anything else available in the market that
children can play safely for fun and education,” Malhotra continued. “We also want to increase
our product representation across the UK and Europe, allowing consumers greater access to purchasing Bee Smart brand products for young children.” Bee Smart’s first range is made up of a Musical Xylophone Activity Toy with Shape Sorter, an owl-shaped Musical Instrument Set, a Portable Wooden Kitchen Set, a Musical Tambourine and a Musical Xylophone with Song Sheet. Each will be available from
early October. Bee Smart will be
unveiling a range of wooden role-play toys in early 2014.
Bee Smart: 020 8262 6979
LEGO Duplo Number Train steams in for raft of awards
By Samantha Loveday
LEGO DUPLO’S hero launch this year – The Number Train – has scooped four prestigious parenting awards since release. Recognised for its play
value and educational benefits, the product has already picked up Best Toy Design (0-2 years) at the Junior Design Awards; Best Construction Toy (1-3 years) at the Loved by Parents Awards; and Best Pre-school
www.toynews-online.biz
Toy at the Bizziebaby Gold Award.
In addition, The Number
Train has also been shortlisted to win a Gold, Silver or Bronze accolade in the Right Start Awards. The winners for this are due to be announced on October 7th. “We are thrilled to have
won these four prestigious awards,” commented brand manager, Genelle Holton. “It is a wonderful
recognition of the fantastic
year we’ve had and is great to be so well received in parent-endorsed award categories.” Aimed at two to five year olds, The Number Train (£12.99) is designed to stimulate creativity and encourage learning through role- play. LEGO Duplo believes the
colourful bricks are the ideal introduction to creative play and building. LEGO: 01753 495000
We recognise the importance of toys in a child’s development. Punam Malhotra, Bee Smart
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October 59
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