AQUADOODLE DOODLING ADS
Tomy uses a range of different means to draw attention to the latest Aquadoodle products and although a traditional toy, the company isn’t afraid of utilising digital to show it off. “We use a full mix of advertising designed to target mums, kids and gift givers,” says Aquadoodle brand manager Hayley Woodward. “These include TV advertising,
pre-roll on ITV Player and 4oD, editorial and reviews, online competitions and reviews. “We also try to secure product placement where possible, such as the Wacky Warehouse chain.”
FLOOR PLAN
A toy using water that doesn’t make a mess is a pipedream for some parents, but the Aquadoodle isn’t a mirage. It’s a floor toy that doesn’t destroy the carpet, making it just as popular with parents as it is with their children. “Safe for those first creative steps, Aquadoodle
encourages creative play in children aged 18 months and up,” says Woodward. “As there’s no messy ink – just water – parents
can relax in the knowledge that there’ll be no stains on the carpets. Simply fill the special Aquadoodle Pen with water, doodle on the durable mat and watch as the drawings magically appear – with no transference of colour onto hands or clothes. “Once the water evaporates, the child can
produce another creation – therefore playtime lasts a long time,” Woodward continues.
TOP OF THE CLASS:
While perfect for doodling the day away, the Aquadoodle doesn’t only send the creative cogs spinning for children. Woodward states: “The award-winning
range of products not only encourages creativity. The alphabet can be learnt with the Classic mat and animal sounds recognised with the Jungle Magic Sounds mat.
“The mini mats are ideal for learning to colour in-between the lines too. All mats are highly durable so there’s no deterioration in play value too.”
KEY LICENSING EDITIONS:
Peppa Pig: This Peppa Pig mat sports various designs including Peppa and her family splashing around in water and playing with a ball.
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Minnie Mouse: A popular pink design features Minnie bags, as well as the iconic character striking several poses.
Winnie the Pooh: Tigger, Piglet, Eeyore and Pooh all appear on this mat which recreates an idyllic scene of the gang having fun with balloons.
Disney Princess: Cinderella complete with her horse and carriage, Fairy Godmother and Jaq and Gus the mice adorn this Aquadoodle.
October 41
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